Health Services Marketing 7-9 Discussions
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Weeks7-9DiscussionQuestions.docxWeek 7 Discussion
"Demand, Cost and Price Adaptation" Please respond to the following:
· Referring to the same novel health care product or service you came up with last week (Week 6 Discussion), determine how you would assess demand for and the cost to produce your product or deliver your service and establish a price. Provide a rationale to support your response.
· Describe a situation that would require you to adapt the price of your product or service. Consider the impact of government and private payers on your pricing strategies. Provide specific examples to support your response.
BestMed Hospital is the health care company you’ve been discussing.
"Designing and managing Health Care Marketing Channels" Please respond to the following:
· Describe a health care provider with which you are familiar and discuss the function and flows that needs to be performed by that provider’s marketing channel. Provide specific examples to support your response.
· Describe a realistic situation that would call for channel conflict management and how that conflict could be addressed. Provide specific examples to support your response.
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Week 9 Discussion
"Marketing Communications — Process, Integration and Budgeting" Please respond to the following:
· Select a health care provider of your choice and discuss the major elements making up their marketing communications process. From the e-Activity, determine the best method of setting their communications budget. Provide specific examples and rationale to support your response.
· Analyze the eight major steps in delivering effective communications for your chosen health care provider and outline the basics of an effective communications program, including recommendations for improvement. Explain your rationale.
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