Health Services Marketing 4-6 Discussions

Week 4 Discussion

"Data Collection, Market Intelligence and Research"  Please respond to the following:

· Briefly describe a health care provider of your choice and determine the best method(s) to gather and respond to market intelligence on opportunities and threats specific to that organization. Include how internal records/data would be included in your evaluation. Explain your rationale.

· Referring to the same health care provider, determine the best possible method(s) for conducting reliable market research specific to the organization you selected. Explain your rationale. From the e-Activity, discuss how you would use the source you found on the Internet to craft a marketing strategy for your chosen health care provider.

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Week 5 Discussion

"Market Segmentation, Targeting, Positioning and Competition"  Please respond to the following:

· Briefly describe a health care provider with which you are familiar and how that organization should position its offerings. From the e-Activity, determine how you would segment the market to conduct research for the health care providers products or service you found. And determine the most effective markets for their products/services. Explain your rationale. Provide specific examples to support your response.

· Referring to the same health care provider, determine the best way for that organization to analyze its competitors’ strategies, objectives, strengths, and weaknesses. Provide specific examples to support your response.

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Week 6 Discussion

"Product and Service Offerings; developing and branding new offerings"  Please respond to the following:

· From the e-Activity, determine the best way for the health care provider to distinguish and differentiate its product offerings from those of its competitors. Provide specific examples to support your response.

· Describe a novel product or service (please be as creative as you like) and briefly discuss a brand management strategy. Discuss the steps in the development process and identify the step that may pose a major challenge. Provide specific examples to support your response.

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