Marketing

Wk 3 – Promotion and the Product Life Cycle [due Mon]

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Assignment Content

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Purpose of Assignment 

All products/services go through a life cycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service.

Assignment Steps

Create a minimum 700-word product strategy in Microsoft® Word. Complete the following:

· Select a product strategy.

· Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).

· Discuss two types of media methods you could use to highlight your product or service.

· Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).

· Address three elements of the following product and promotion list:

· Integrated marketing communication

· Advertising strategy/objectives

· Push and pull

· Media strategy

· Advertising execution

· Direct marketing

· Public relations/strategies

· Positioning

The plan will be a continuation of the global or multi-regional company you chose in Week 1 and will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

Format your assignment according to APA guidelines. 

Submit your assignment.

Note: the company is Coca Cola

MKT/571: Marketing

Wk 4 – Price and Channel Strategy [due Mon]

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Assignment Content

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Purpose of Assignment 

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study. 

Assignment Steps 

Resources: Marketing Plan and Outline

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

· Price and Place/Distribution:

· Distribution Strategies

· Channels, Mass, Selective, Exclusive

· Positioning within channels

· Dynamic/Static Pricing Strategies

· Channel tactics (Pricing)

· Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Format your assignment according to APA guidelines.

Submit your assignment.

Grading Guide: Price and Channel Strategy Grading Guide

Resources:

· Center for Writing Excellence

· Reference and Citation Generator

· Grammar and Writing Guides

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Note The company I want to use is Coca Cola

MKT/571: Marketing

Wk 6 – Social, Ethical and Legal Implications [due Mon]

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Assignment Content

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Purpose of Assignment

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Assignment Steps

Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.

Resources: Marketing Plan and Outline

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.

Include the following:

· Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:

· Required executive summary elements:

· Strategic Objectives 

· Products or Services 

· Optional executive summary elements:

· Resources Needed 

· Projected Outcomes

Integrate the previous weeks' sections, and incorporate corrections and suggestions from the instructor's weekly feedback. The marketing plan should contain elements from each week of the course, including:

· Understanding Target Markets (Week 2)

· Promotion and the Product Life Cycle (Week 3)

· Price and Channel Strategy (Week 4)

· Marketing Communication and Brand Strategy (Week 5)

· Executive Summary, Legal, Social and Ethical Considerations (Week 6)

Format your assignment according to APA guidelines.

Submit your assignment.

Grading Guide: Social, Ethical and Legal Implications Grading Guide

Resources:

· Center for Writing Excellence

· Reference and Citation Generator

· Grammar and Writing Guides

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Note Coca cola is the company