Health Services Marketing 10-11 Discussions

Best Med Hospital is the healthcare provider we’ve been discussing.

Week 10 Discussion

"Personal Marketing Communications and Organizing, Implementing, and Controlling Marketing"  Please respond to the following:

· Select a health care provider with which you are familiar and determine the role of patient-centered care by that provider, its impact, and the best way for that provider to leverage/encourage word-of-mouth marketing. Explain the role of the marketing department, recommendations for improvement, and your rationale.

· Discuss the best way to leverage the latest electronic interactive direct-marketing tools in health care. Provide specific examples to support your response.

Bottom of Form

Week 11 Discussion

"Looking Back and Looking Ahead"  Please respond to the following:

· Discuss the single most important or surprising lesson learned in this class as well as what made it so.

· Summarize what you learned in the class in 140 characters or less (something you could post on Twitter).

· Discuss how you will apply the lessons learned from this class to your current or future career in the health care industry. Provide specific examples to support your response.

· Consider the way that health care is marketed today and suggest at least one innovative technique that could revolutionize health care marketing in the future.

Bottom of Form