Health Services Marketing 1-3 Discussions

Week 1 Discussion

"Defining the Health Care System and its relevance and impact on marketing"  Please respond to the following:

· Describe a possible change in one of the domains of analysis in the framework for understanding health care systems and one likely result of that change. Explain your rationale. How do these changes impact marketing?

· Analyze the two working models (Anderson and Roemer) for understanding different health care systems and determine which model would be most useful to you in your current (or future) position in the health care industry. Provide specific examples to support your response.

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Week 2 Discussion

"Health Care and Marketing and utilization of Health care services"  Please respond to the following:

· Analyze the current state of the U.S. health care system and determine the single most significant weakness and its impact on the utilization of health care services. Make at least one recommendation for addressing that weakness from a marketing perspective.

· Anticipate what major changes will take place in the health care industry over the next 25 years and how the marketing of health care will differ as a result of those changes. Provide specific examples to support your response.

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Week 3 Discussion

"How Health Care Buyers Make Choices (Personal and Organizational)"

· Analyze the SWOT and FIVE Factors Analyses and determine which would be more valuable from a marketing perspective. Provide specific examples of how you could use the results of either analysis to support informed marketing efforts.

· Recall a situation in which you sought health care of some type (not including care for an injury or illness). Determine if your situation followed the five steps of the buying decision model and what role marketing may have played in your seeking care. How does the personal decision differ from the organization buying decision process? Provide specific examples and rationale to support your response.

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