critical thinking report for environment

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WeekFourFive001.pptx

Week 4/5

Planning the Greener Event

http:// www.positiveimpactevents.com

Stages of Event Management

The Five Phase Event Development Process

1

Research

2

Design

3

Planning

4

Coordination

5

Evaluation

Sustainability needs to be considered from the outset, so that when you are creating your event plan you don’t really have a separate sustainability plan – your event plan includes sustainability in each and every part, in the program content, in the site selection, in setting your goals and objectives, in your evaluation and in everything that you do or don’t do.

KEY PRINCIPLE

http://meetgreen.com/sustainability-consulting /

The 5 W’s of Event SUSTAINABILITY Research

Why?– Should reflect organizational mission statement:

Ideals

Ethics

Values

Goals

4

The 5 W’s of Event SUSTAINABILITY Research

Who? (Demographics, Psychographics)

When? (Date, time)

Where? (Destination, venue)

What (opportunities, goals, objectives, obstacles)

THEN FIGURE OUT HOW

The Green Team

A diverse team of staff and stakeholders who are passionate about environmental, social political and/or ethical issues

The Concept of Blue Sky Thinking

What is it?

Thinking that is not grounded or in touch in the realities of the present. Open-minded thinking.

Blue Sky Thinking And Sustainability

Green Team Brainstorming Questions

Will the event generate energy demands?

Will the event generate a need for travel?

Will the event require water?

Will the event affect the surroundings?

Will the event generate waste materials?

Will recyclable or reusable waste be generated by the event?

https:// www.youtube.com/watch?v=9K8W4ooygUU

SWOT

Strengths (Known: budget)

Weaknesses (Known: competence of staff and volunteers)

Opportunities (Unknown: Sponsors, General economic conditions)

Threats: (Unknown: Weather)

9

SWOT Analysis Example

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Eco Aware Staff Clients with CSR Mandates Coal energy provider Reliance on staff car travel Venue accessible by public transportation Potential local food providers Lack of good tap water Lack of environmental experience among venue staff

Design

Understanding The Creative Process

Brainstorming/Mind mapping

Left brain/right brain

Needs Assessments/Asset Inventories and analysis

11

Triple Bottom Line

SOCIAL (People): accessibility and equality for attendees, staff, vendors, stakeholders, community

ENVIRONMENTAL (Planet): environmental impact on local and global ecosystems

FINANCIAL (Profit): income, productivity, capital, market share

https:// www.youtube.com/watch?v=Ul-S_6wjP1c

TBL Event Questions

People (Social):

How does our event impact on staff, vendors, guests?

Can we do something to improve their way of life?

Planet (Environmental):

How does our event impact the local and global environment?

Can we do something to improve the planet?

Profit (Financial):

How can our event maximize profits through sustainable initiatives?

Can greener strategies actually increase our profitability?

Standards

BS (British Standard)8901

APEX (Accepted Practices Exchange)

ISO (International Organization for Standards) 20121 http:// www.youtube.com/watch?v=izsLht0qOl8

Planning Phase: Strategic Planning

Strategic Planning is a method for positioning an organization to take advantage of its future by:

Capitalizing on its opportunities

Addressing its challenges

Providing the kind of leadership that masters change

A strategic planning process incorporates an in-depth planning model that takes place over time with community involvement.

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Planning: The Strategic Green Plan

Based on research, Mission Statement, SWOT Analysis and Triple Bottom Line

Create a prioritized task list: Include strategic task, timeline for completion and staff assigned to task

The Strategic Green Plan

STRATEGIC GOAL TIMELINE RESPONSIBILITY
Maximize public transportation use Today: Seek partnerships with agencies Next 30 days: Consider placement of events Meeting planner
Partner with local food producers Today: Research potential providers Next 30 days: Send our RFPs for providers Food and beverage team
Convert to renewable energy Next 6 moths: Research feasibility Skilled technical crew. Interested Board member

Planning

Consistency – Not Complacency

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Contracts

Consulting agreement

Vendor contract

Venue contract

Exhibitor contract

Hotel contract

Sustainability rider

Contract language

Both parties agree to use best efforts to operate under sustainable business practices and to exercise environmental responsibility in all practices.

Green Risk Management

Rating Impact Probability
1: Low Low impact: no physical injury, but event enjoyment disrupted Unlikely to occur, save for exceptional circumstances
2: Medium Medium impact: potential for low to medium physical injury Could possibly occur under normal circumstances
3: High High impact: very dangerous or lethal event Likely to occur

Green Risk Management

Risk Impact Probability Priority
Turf destruction creates slippery mud 2 3 6
Litter 1.5 3 3.5
Bicycle theft 1 2 2
Protest by special interest group 1 1 1

Coordination/Execution

Engage your stakeholders

Execute the event

Solve problems ethically

23

Evaluation

What type of data do you need? Qualitative vs. quantitative

Monitors/observation

Pre-Survey/post survey

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