critical thinking report for environment
Stages of Event Management
The Five Phase Event Development Process
1
Research
2
Design
3
Planning
4
Coordination
5
Evaluation
Sustainability needs to be considered from the outset, so that when you are creating your event plan you don’t really have a separate sustainability plan – your event plan includes sustainability in each and every part, in the program content, in the site selection, in setting your goals and objectives, in your evaluation and in everything that you do or don’t do.
KEY PRINCIPLE
http://meetgreen.com/sustainability-consulting /
The 5 W’s of Event SUSTAINABILITY Research
Why?– Should reflect organizational mission statement:
Ideals
Ethics
Values
Goals
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The 5 W’s of Event SUSTAINABILITY Research
Who? (Demographics, Psychographics)
When? (Date, time)
Where? (Destination, venue)
What (opportunities, goals, objectives, obstacles)
THEN FIGURE OUT HOW
The Green Team
A diverse team of staff and stakeholders who are passionate about environmental, social political and/or ethical issues
The Concept of Blue Sky Thinking
What is it?
Thinking that is not grounded or in touch in the realities of the present. Open-minded thinking.
Blue Sky Thinking And Sustainability
Green Team Brainstorming Questions
Will the event generate energy demands?
Will the event generate a need for travel?
Will the event require water?
Will the event affect the surroundings?
Will the event generate waste materials?
Will recyclable or reusable waste be generated by the event?
https:// www.youtube.com/watch?v=9K8W4ooygUU
SWOT
Strengths (Known: budget)
Weaknesses (Known: competence of staff and volunteers)
Opportunities (Unknown: Sponsors, General economic conditions)
Threats: (Unknown: Weather)
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SWOT Analysis Example
| STRENGTHS | WEAKNESSES | OPPORTUNITIES | THREATS |
| Eco Aware Staff Clients with CSR Mandates | Coal energy provider Reliance on staff car travel | Venue accessible by public transportation Potential local food providers | Lack of good tap water Lack of environmental experience among venue staff |
Design
Understanding The Creative Process
Brainstorming/Mind mapping
Left brain/right brain
Needs Assessments/Asset Inventories and analysis
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Triple Bottom Line
SOCIAL (People): accessibility and equality for attendees, staff, vendors, stakeholders, community
ENVIRONMENTAL (Planet): environmental impact on local and global ecosystems
FINANCIAL (Profit): income, productivity, capital, market share
https:// www.youtube.com/watch?v=Ul-S_6wjP1c
TBL Event Questions
People (Social):
How does our event impact on staff, vendors, guests?
Can we do something to improve their way of life?
Planet (Environmental):
How does our event impact the local and global environment?
Can we do something to improve the planet?
Profit (Financial):
How can our event maximize profits through sustainable initiatives?
Can greener strategies actually increase our profitability?
Standards
BS (British Standard)8901
APEX (Accepted Practices Exchange)
ISO (International Organization for Standards) 20121 http:// www.youtube.com/watch?v=izsLht0qOl8
Planning Phase: Strategic Planning
Strategic Planning is a method for positioning an organization to take advantage of its future by:
Capitalizing on its opportunities
Addressing its challenges
Providing the kind of leadership that masters change
A strategic planning process incorporates an in-depth planning model that takes place over time with community involvement.
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Planning: The Strategic Green Plan
Based on research, Mission Statement, SWOT Analysis and Triple Bottom Line
Create a prioritized task list: Include strategic task, timeline for completion and staff assigned to task
The Strategic Green Plan
| STRATEGIC GOAL | TIMELINE | RESPONSIBILITY |
| Maximize public transportation use | Today: Seek partnerships with agencies Next 30 days: Consider placement of events | Meeting planner |
| Partner with local food producers | Today: Research potential providers Next 30 days: Send our RFPs for providers | Food and beverage team |
| Convert to renewable energy | Next 6 moths: Research feasibility | Skilled technical crew. Interested Board member |
Planning
Consistency – Not Complacency
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Contracts
Consulting agreement
Vendor contract
Venue contract
Exhibitor contract
Hotel contract
Sustainability rider
Contract language
Both parties agree to use best efforts to operate under sustainable business practices and to exercise environmental responsibility in all practices.
Green Risk Management
| Rating | Impact | Probability |
| 1: Low | Low impact: no physical injury, but event enjoyment disrupted | Unlikely to occur, save for exceptional circumstances |
| 2: Medium | Medium impact: potential for low to medium physical injury | Could possibly occur under normal circumstances |
| 3: High | High impact: very dangerous or lethal event | Likely to occur |
Green Risk Management
| Risk | Impact | Probability | Priority |
| Turf destruction creates slippery mud | 2 | 3 | 6 |
| Litter | 1.5 | 3 | 3.5 |
| Bicycle theft | 1 | 2 | 2 |
| Protest by special interest group | 1 | 1 | 1 |
Coordination/Execution
Engage your stakeholders
Execute the event
Solve problems ethically
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Evaluation
What type of data do you need? Qualitative vs. quantitative
Monitors/observation
Pre-Survey/post survey
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