aszzzzz

Week Five Discussion Topic Question:

 In chapter five (5), we learn organizational change can take on various nature specifically (i) emergent change and planned change, (ii) incremental change and transformational change, and (iii) first-order, second-order and third-order change.

Select a hypothetical organization or an organization you are familiar with and explain the nature of the change and the current and potential future impact of digitalization and social media (See Ch. 5 coverage of the impact of digitalization and applications of social media (pp156-160).  Describe the characteristics of the digital tools and social media technologies that the organization uses to attract customers and increase its profitability.