Marketing Planning and Practice
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Week9TutorialReflectiononpractice.pptxMarketing Planning and Practice UMKDQD-15-2 Week 9 Tutorial
Presented by
MPP Teaching Team
w/c 19 April 2021
Plan for Today’s Tutorial
Starting the reflection
Opportunity for any questions arising from your research to date
The Assignment Brief
Component Assessment: Reflection
Learning Outcome
Critically evaluate theory and marketing practices from a business perspective, clearly understanding the links and gaps between scholarship and practice
Marking Criteria
Reflection on marketing planning in practice (15% of total mark)
Approx. 500 words
How might you approach this section?
Constructing the Reflection
The exact structure of the reflection is up to you
An academic critical evaluation of the marketing planning process
c250 words
Benefits of marketing planning (according to the experts)
Limitations/issues of marketing planning (according to the experts)
Constructing the Reflection
Critically reflect on how effectively the marketing planning process works in practice, justifying your assertions.
c250 words
Benefits of marketing planning from your perspective having written a plan
Limits and issues with marketing planning from your experience of having written a plan
This tutorial will focus on the reflection in practice – the webinar on the academic element. What are your thoughts about the marketing planning process practice now that you have written a marketing plan?
Constructing the Reflection
Critically reflect on how effectively the marketing planning process works in practice, justifying your assertions.
Benefits of marketing planning from your perspective having written a plan
Limits and issues with marketing planning from your experience of having written a plan
Reflection on Practice
How to start this part?
Now that you’ve written a plan, what do you think have been the benefits of having a planning process to follow?
Ideas in the chat box
Reflection on Practice
What else needs to be included?
What limitations have you experienced with the planning process?
What sources might be needed to support the benefits/limitations?
Ideas in the chat box
Next Week
The penultimate week of the semester (week 10)
Week 10 – there will be no formal teaching in this session. Come along with any questions you have on your assessment (marketing plan and reflection).
Week 11 – there will be no formal teaching for either the webinar or tutorials, these are drop-in sessions. You can attend any sessions during the week.
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Any Questions?
