Week 15 Case Study Analysis Presentation

Nation Wells

1. Who is the current CEO of your company? Chris Kempczinski

2. What are the company’s vision and mission statements?

Our mission is to make delicious feel-good moments easy for everyone. The backbone of our Brand is, and always has been, a commitment to a set of core values that define who we are and how we run our business and restaurants. Serve, inclusion, and integrity.

3. What is their principal business model?

The power of our franchisees, suppliers and employees working together toward a common goal is what makes McDonald’s the world’s leading quick-service restaurant brand. Franchisees bring the spirit of entrepreneurship and commitment to communities. Suppliers are dedicated to highest levels of quality and safety The company facilitates learning and sharing across McDonald’s more than 36,000 restaurants

4. What are the major goals for the company?

McDonald's main aims are to serve good food for great value in a friendly, fun environment, as well as being a socially responsible company that provides good returns to our shareholders.

5. List any recent changes in strategy.

In March of 2017, MCD’s introduced a Velocity Growth Plan. Retain, Regain, and Convert is there most recent changes.

6. What is the Industry in which your company resides? 

Fast Food

7. What is the company’s position on corporate social responsibility (CSR)?

“We take our social responsibilities very seriously. For example, we're always looking for ways to reduce, reuse and recycle in our restaurants and across our whole business. For example, we use low energy LED light bulbs, energy saving equipment and waterless urinals, and recycle used cooking oil into biodiesel to fuel more than half of our delivery trucks. We also recycle the cardboard boxes used in more than 89% of our restaurants, and more than 85% of our packaging is made from renewable resources. We know that every little bit helps.” (https://www.mcdonalds.com/gb/en-gb/help/faq/what-is-mcdonald-s-corporate-social-responsibility--csr--policy.html)

8. Has your company participated in any mergers or acquisitions in the past two years?

In March of 2019, McDonalds announced the acquisition of Dynamic Yield for more than $300 million USD