Written Business Plan and Presentation

Business Plan Part III – Business Initiative and Technology

Introduction

This paper discusses the corporate culture, organizational culture, operational strategy, and technological strategy relating to Fashion Point Boutique Company. The above factors are instrumental in defining an operational strategy that involves using data from the market to boost business processes and procedures for efficiency. Organizational culture, corporate culture, and operational strategy with the alignment of market education/research select the best technological approaches in the company to ensure organizational competitive advantage.

Organizational Structure and Management Philosophies for Fashion Point Boutique Company

The fashion sector is a sensitive area because of the changes that occur in terms of companies competing with each other. Therefore, a company such as Fashion Point Boutique Company has to create a flow chart with a flexible structure to ensure good decision-making in terms of the process of hiring employees, retaining employees, and the training of those employees. The company possesses imperative departments such as human resources, finance, marketing, manufacturing and designing, and R & D (Research and Development) (Bag, Tiwari, & Chan, 2019). The above departments require a greater than normal amount of expertise to ensure that they remain sustainable towards motivating the successful development of the company. Also, management has to ensure the development of a specific layout of positions and responsibilities that can exceedingly meet the specificities of the sector.

As reiterated above, the organization requires skills and knowledge among employees that head those specific areas as well as those who are working in those above departments. Therefore, it is the mandate of the Fashion Point Boutique Company to focus on creating a document that details the rules and regulations about the type of employees needed, the specificity of their training, and the areas of responsibilities. This starts with senior management who are mostly involved in supervisory and advisory leadership roles. Starting with the CEO, it will be significant for the company to consider a person who has had success working for more than a decade in the fashion industry. The knowledge relating to serving as a manager in this sector may provide one with excellent communication skills, knowledge in creating strong partnerships, and using human resources to develop the potential of the company. The company also requires a superior figure that will motivate employees to work hard so they can meet or exceed organizational goals.

The departments also have to be aligned with the responsibilities held by these hired individuals. An example includes the director of design who may head the creative, manufacturing, and design departments. This role includes the coordination of product lines design. The design director may work with the product manager and the purchasing director. The three may direct the development of the company through design and pattern operations development. The director of the department is under the CEO and reports to him/her. The designers in the creative team should receive their training at a specific design school(s). They should know pattern-making (Vogel & Mitchell, 2017). The finance department works with a purchasing officer who defines the categories of the product and the quantity required to ensure a purchase. It is essential for the manager to know about the improvement and update(s) of the network of suppliers.

The textile officer ensures the fashion apparels and products are manufactured with the best materials in the market. The finance officer works with all departments to align financial operations with the development of the Fashion Point Boutique Company. This is through carrying out audits concerning the purchase of raw materials, paying employees, and coordinating sales in the company. The situation ensures that the company can align its expertise in different departments in ensuring effective competition in the market.

Critical Elements of the Corporate Culture

The corporate culture of an organization has a relation to do with its beliefs and influence in developing its key business areas. Concerning the corporate culture, Fashion Point Boutique Company has ensured that it develops a culture whereby all employees are involved in decision-making and organizational development for each team. The first element includes a clear mission. This is important because it focuses on the primary purpose of the company. Fashion Point Boutique should be able to define its mission statement. This is to ensure that every member of the company can comprehend its mission. The mission of the company is to ensure that it provides the best fashion products for the market. This promotes a clear direction for the company in terms of influencing effective decision-making (Bromiley & Rau, 2014). It is also crucial to ensure that the company can create a unique identity in the fashion industry. Fashion Point Boutique Company needs to be able to separate itself from its competitors.

The second element comprises of respect. Respect is an essential element because it defines the type of communication workers have towards each other. It ensures that positive and robust relationships exist between different employees. Power and seniority among the positions and responsibilities do not determine how they should perceive each other when it comes to handling their roles and responsibilities within the company. It is essential that senior management treats lower-level employees with respect. They should also be in a position of ensuring that they strive to make them happy in their professional environments. The feeling of respect among employees motivates them to perform better and actively engage in their day to day employment positions.

The third element is comprised of reliable communication. A company such as Fashion Point Boutique Company should ensure that its solid communication serves as a framework through which it builds a robust organizational culture. It means that the senior executives have free communication with lower-level employees (Browne, Dreitlein, Ha, Manzoni, & Mere, 2016). Junior employees are supposed to feel free to talk to their bosses about their professional challenges. The above is vital in ensuring that employees can avoid conflict as workers can work through their problems. Fashion Point Boutique Company can maintain a transparent communication framework in terms of disseminating information to different stakeholders in their companies. The last element includes superior performance. The superior results associated with the operations of a company such as Fashion Point Boutique Company can motivate employees to remain satisfied. Strong communication assists departments to perform better and to be more productive by producing the best results.

Operational Strategy for the Business Processes

Concerning the operational strategy for the company, it is vital to consider some issues that revolve around it. The first component that is significant for the operational strategy of Fashion Point Boutique Company includes the production system’s positioning. This comprises of selections made on the product design, the inventory, and the production system concerning finished goods for the number of fashion product designs produced by the company. The operational strategy should focus on the quality and volumes of products designed and manufactured by the company (Klempin & Karp, 2018). Fashion Point Boutique Company has to look into the mass production of the products. It should be able to invest heavily in machinery, tools, and workers about respective tasks associated with putting together those products (Teece, Peteraf, & Leih, 2016). The process is also significant in ensuring a competent production department to perform different tasks such as painting and packing.

The company should be able to ensure a highly flexible status and promote modification in supporting the design and manufacturing of its products in the market. Fashion Point Boutique Company allocates resources to motivate its strategic alternatives. It has to also deal with problems associated with scarce resources (Bromiley & Rau, 2014). Among them include machinery and raw materials. These ensure efficient and effective production activities and their shortages. It is the role of the senior managers to use their resources optimally.

This may be in the form of minimizing wastage and balancing with developmental outcomes. The last component comprises of facility planning, which entails better decision-making processes in an organization. It influences competitiveness in the Fashion Point Boutique Company when it comes to creating its expansion plans. Managers can make decisions in the organization of internal operations in departments depending on their skills and knowledge.

Technology Strategy Explaining Plan in maintaining Competitive Advantage

Technology is an essential and powerful force of change in the professional environment. Technology strategy ensures that an organization can make crucial decisions associated with its operational environment. The first technological approach may focus on comprehending how the market affects the operations of Fashion Point Boutique Company. This means using the internet as a communication tool to evaluate the conditions of the market and to influence development in the company. The internet has a comprehensive platform whereby data may be collected and evaluated to support effective decision-making (Garba, Armarego, & Murray, 2015). Also, it is vital for the company to think of possible ways to protect data loss through mechanisms such as hacking, phishing, and viruses.

It is crucial for management of the fashion company to focus on establishing robust frameworks, viruses, and using two-factor authentication when it comes to customers using its social media and website platforms. This protects their data from loss and encourages them to continue saving their information regarding preferences on products, purchase data, and transactions (Klempin & Karp, 2018). Fashion Point Boutique Company is a vital force in the market in terms of using its site and other platforms in sharing data regarding its products with customers in the market. Technology strategy may also involve computerizing the production process to meet global standards. The company has and should always focus on using the internet via social media platforms and SEO (search engine optimization) advertisement to ensure business development in the international and national markets.

Conclusion

In conclusion, any company succeeds and works through an effective organizational structure and corporate culture. The main reason for the above is because the organizational structure looks at the organization of power and leadership in an organization. Also, it describes the types of decisions made by leadership and employees and promotes strategic direction for the company. On the other hand, corporate culture looks at the relationship and communication employed in ensuring smooth operations in the internal and external environment of a company such as Fashion Point Boutique Company. The organizational structure and corporate culture determines the development of an organization in the market. It is through the above that it becomes easy for Fashion Point Boutique Company to show some evidence of management flow and different channels that promote effective decision-making in different areas of development.

References

Bag, S., Tiwari, M., & Chan, F. (2019). Predicting the consumer's purchase intention of durable goods: An attribute-level analysis. Journal of Business Research, 94, 408-419.

Bromiley, P., & Rau, D. (2014). Towards a practice‐based view of strategy. Strategic Management Journal, 35(8), 1249-1256.

Browne, W., Dreitlein, S., Ha, M., Manzoni, J., & Mere, A. (2016). A Competency Model of Global Project Communications. Journal of Marketing & Management, 7(2).

Garba, A., Armarego, J., & Murray, D. (2015). A policy-based framework for managing information security and privacy risks in BYOD environments. International Journal of Emerging Trends & Technology in Computer Science, 4(2), 189-98.

Klempin, S., & Karp, M. (2018). Leadership for transformative change: Lessons from technology-mediated reform in broad-access colleges. The Journal of Higher Education, 89(1), 81-105.

Klingebiel, R., & Rammer, C. (2014). Resource allocation strategy for innovation portfolio management. Strategic Management Journal, 35(2), 246-268.

Narayanan, V. (2017). Idea labs: instituting an innovation discovery process capable of sustaining the business. Strategy & Leadership, 45(1), 27-36.

Teece, D., Peteraf, M., & Leih, S. (2016). Dynamic capabilities and organizational agility: Risk, uncertainty, and strategy in the innovation economy. California Management Review, 58(4), 13-35.

Vogel, R., & Mitchell, M. (2017). The motivational effects of diminished self-esteem for employees who experience abusive supervision. Journal of Management, 43(7), 2218-2251.