For Essays Guru - Assignment 3 – Part C: Your Marketing Plan

Unacceptable Below 70% F

Fair 70-79% C

Proficient 80-89% B

Exemplary 90-100% A

1. Describe or list the feedback you received on Part B of your marketing plan. Explain how you will use the feedback to improve your plan.

Points Range:0 (0%) - 19.32 (6.9%)

Does not describe feedback received. The student does not explain how feedback will be used to improve the marketing plan.

Points Range:19.6 (7%) - 22.12 (7.9%)

Satisfactorily describes or lists feedback received. The student partially explains how feedback will be used to improve the marketing plan.

Points Range:22.4 (8%) - 24.92 (8.9%)

Adequately describes or lists feedback received. The student sufficiently explains how feedback will be used to improve the marketing plan.

Points Range:25.2 (9%) - 28 (10%)

Accurately describes or lists feedback received. The student fully explains how feedback will be used to improve the marketing plan.

2. Develop the company’s pricing and distribution strategy.

Points Range:0 (0%) - 19.32 (6.9%)

Did not submit or incompletely developed the company’s pricing and distribution strategy.

Points Range:19.6 (7%) - 22.12 (7.9%)

Partially developed the company’s pricing and distribution strategy.

Points Range:22.4 (8%) - 24.92 (8.9%)

Satisfactorily developed the company’s pricing and distribution strategy.

Points Range:25.2 (9%) - 28 (10%)

Thoroughly developed the company’s pricing and distribution strategy.

3. Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy.

Points Range:0 (0%) - 38.64 (13.8%)

Did not submit or incompletely developed the integrated marketing communications plan most relevant for the product / service and audience. Did not submit a message or media strategy.

Points Range:39.2 (14%) - 44.24 (15.8%)

Partially developed the integrated marketing communications plan most relevant for the product / service and audience. Partially submitted a message and media strategy.

Points Range:44.8 (16%) - 49.84 (17.8%)

Satisfactorily developed the integrated marketing communications plan most relevant for the product / service and audience. Satisfactorily submitted a message and media strategy.

Points Range:50.4 (18%) - 56 (20%)

Thoroughly developed the integrated marketing communications plan most relevant for the product / service and audience. Thoroughly submitted a message and media strategy.

4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience.

Points Range:0 (0%) - 38.64 (13.8%)

Did not submit or incompletely suggested the public relations, sales promotions, and personal selling plan most relevant for your product / service and audience.

Points Range:39.2 (14%) - 44.24 (15.8%)

Partially suggested the public relations, sales promotions, and personal selling plan most relevant for your product / service and audience.

Points Range:44.8 (16%) - 49.84 (17.8%)

Satisfactorily suggested the public relations, sales promotions, and personal selling plan most relevant for your product / service and audience.

Points Range:50.4 (18%) - 56 (20%)

Thoroughly suggested the public relations, sales promotions, and personal selling plan most relevant for your product / service and audience.

5. Develop your online and direct marketing plan most relevant for your product / service and audience.

Points Range:0 (0%) - 19.32 (6.9%)

Did not submit or incompletely suggested the online and direct marketing plan most relevant for your product / service and audience.

Points Range:19.6 (7%) - 22.12 (7.9%)

Partially suggested the online and direct marketing plan most relevant for your product / service and audience.

Points Range:22.4 (8%) - 24.92 (8.9%)

Satisfactorily suggested the online and direct marketing plan most relevant for your product / service and audience.

Points Range:25.2 (9%) - 28 (10%)

Thoroughly suggested the online and direct marketing plan most relevant for your product / service and audience.

6. Develop your social responsibility / cause related marketing plan most relevant for your product / service and audience.

Points Range:0 (0%) - 19.32 (6.9%)

Did not submit or incompletely suggested the social responsibility / cause related marketing plan most relevant for your product / service and audience.

Points Range:19.6 (7%) - 22.12 (7.9%)

Partially suggested the social responsibility / cause related marketing plan most relevant for your product / service and audience.

Points Range:22.4 (8%) - 24.92 (8.9%)

Satisfactorily suggested the social responsibility / cause related marketing most relevant for your product / service and audience.

Points Range:25.2 (9%) - 28 (10%)

Thoroughly suggested the social responsibility / cause related marketing plan most relevant for your product / service and audience.

7. Citations and References / Information Literacy / Integration of Sources

Points Range:0 (0%) - 19.32 (6.9%)

Lack of in-text citations and/ or lack of reference section. Serious errors in the integration of sources, such as intentional or accidental plagiarism.

Points Range:19.6 (7%) - 22.12 (7.9%)

In-text citations and references are provided, but they are only partially formatted correctly in APA style. Does not meet the required number of references; some or all references poor-quality choices. Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.

Points Range:22.4 (8%) - 24.92 (8.9%)

Most in-text citations and references are provided, and they are generally formatted correctly in APA style. Meets number of required references; all references high-quality choices. Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.

Points Range:25.2 (9%) - 28 (10%)

In-text citations and references are error free and consistently formatted correctly in APA style. Exceeds number of required references; all references high-quality choices. Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.

8. Clarity, Writing Mechanics, Grammar, and Formatting

Points Range:0 (0%) - 19.32 (6.9%)

Information is confusing to the reader and fails to include reasons and evidence that logically support ideas. Serious and persistent errors in grammar, spelling, punctuation, or formatting.

Points Range:19.6 (7%) - 22.12 (7.9%)

Information is partially clear with minimal reasons and evidence that logically support ideas. Partially free of errors in grammar, spelling, punctuation, or formatting.

Points Range:22.4 (8%) - 24.92 (8.9%)

Information is mostly clear and generally supported with reasons and evidence that logically support ideas. Mostly free of errors in grammar, spelling, punctuation, or formatting.

Points Range:25.2 (9%) - 28 (10%)

Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas. Error-free or almost error-free grammar, spelling, punctuation, or formatting.