Marketing Planning and Practice
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Week9Lecture9.1Assignmentinformation1.pptxMarketing Planning and Practice UMKDQD-15-2 Week 9 Lecture 9.1
Presented by
Michelle Jackson
Module Leader
w/c 19 April 2021
The Plan for This Week
The lecture will review the reflective part of the plan – assessment and issues with marketing planning
The webinar and tutorial will explore this further
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The Assignment Brief
Relationship to the Marketing Plan
Your marketing plan was written from a classical perspective of a linear structured plan
In the second part of this Component, you will focus on critiquing the marketing planning process in theory and practice
Learning Outcome
Critically evaluate theory and marketing practices from a business perspective, clearly understanding the links and gaps between scholarship and practice
Marking Criteria
Insight – summarised overview of the most important factors and key issues faced by the organisation supported with appropriate theories/models and analysis (30%). Approx. 1000 words.
Objectives, strategy and tactics, appropriate for the organisation, clearly defined and justified (30%). Approx. 1000 words.
Implementation, monitoring, and measurement of the proposed plan (15%). Approx. 500 words.
Reflection on marketing planning in practice (15%). Approx. 500 words.
Literacy, structure, presentation of the report and referencing (10%)
Component Assessment
This part of the assessment is designed to provide you with an opportunity to reflect critically on both marketing planning as a concept and your own experience with respect to the practice of actually writing a plan
500 words
Read the assignment brief carefully
Module Feedback
Please complete the module feedback survey for MPP
Thank you!
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