Marketing Planning and Practice
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Week8TutorialTheconclusion.pptxMarketing Planning and Practice UMKDQD-15-2 Week 8 Tutorial
Presented by
MPP Teaching Team
w/c 12 April 2021
Plan for Today’s Tutorial
Implementation, monitoring and control
The conclusion
Opportunity for any questions arising from your research to date
The Assignment Brief
Implementation, Monitoring and Control
Essential part of your marketing plan
Ensure you give yourself time to complete this section
Avoid descriptive writing in particular, focus on how you will control your plan
Need a brief conclusion to complete your report
Conclusion
You need to conclude your report
Keep it brief
c200 words across the introduction and conclusion
50-100 words max for the conclusion
You can’t use it to summarise your whole report, this is your chance to ‘sell’ your plan
Mark criteria (structure marks 10%)
Next Week
We will be covering the reflective section of your plan
This is a critique of the marketing planning process
This will complete your Component A
6
Any Questions?
