Week 7 - Signature Assignment: Write and Analyze a Case Study and Week 8 - Assignment: Create a Brochure on Organizational Planning

10/27/21, 11:55 AM PUB-7008 V1: Principles of Organization and Management (9860829994) - PUB-7008 V1: Principles of Organization and Mana…

https://ncuone.ncu.edu/d2l/le/content/168195/printsyllabus/PrintSyllabus 1/4

Week 8

PUB-7008 V1: Principles of Organization and Management…

Organizational and Strategic Planning: Part 2

As a public administrator, you want your agency or organization to have maximum

benefit, using resources wisely in order to meet your mission and have impact on the

community you serve. Yet, it is not easy to consider these types of issues so deeply. It

requires gathering people and examining your work and goals closely.

This final week continues the themes introduced during last week’s readings about

strategic planning. Far from a static process, strategic planning, at its heart, helps

government agencies and nonprofit organizations to enhance their value for the public.

Creating public value, as Bryson (2018, p.44) articulates, “means enhancing life, liberty,

and the pursuit of happiness for all while also fostering a perfect union. It means ensuring

that the beneficial effects of our institutions and efforts carry on into the indefinite future

and that we change what we must so that the world is always left better off than we

found it. Strategic planning is about listening to ‘the better angels of our nature,’ as

Abraham Lincoln called them in his first inaugural address—it is about organizing our best

and most noble hopes and dreams, making them reasonable and actionable, and bringing

them to life—in short, to create significant and enduring public value.”

The readings this week discuss the benefits of strategic planning (including enhanced

effectiveness and legitimacy), explain why it is important, and examine the relationship

between strategic planning and strategic management. The readings provide examples of

strategic planning in public administration settings, as well as a 10-step strategic planning

process for government agencies and nonprofits, called the Strategy Change Cycle. This

10-step strategic planning process, developed by Bryson (2018, pp. 67-69), includes:

1. Initiate and agree on a strategic planning process.

2. Identify organizational mandates.

3. Clarify organizational mission and values.

4. Assess the external and internal environments to identify strengths, weaknesses,

opportunities, and threats.

5. Identify the strategic issues facing the organization.

6. Formulate strategies to manage the issues.

7. Review and adopt the strategic plan or plans.

10/27/21, 11:55 AM PUB-7008 V1: Principles of Organization and Management (9860829994) - PUB-7008 V1: Principles of Organization and Mana…

https://ncuone.ncu.edu/d2l/le/content/168195/printsyllabus/PrintSyllabus 2/4

Books and Resources for this Week

Bryson, J. M. (Ed.) (2018). Strategic

planning for public and nonprofit

organizations: A guide to strengthening

and sustaining organizational achieve Link

8. Establish an effective organizational vision.

9. Develop an effective implementation process.

10. Reassess strategies and the strategic planning process.

If you were a department head at a government agency or nonprofit organization, and you

were tasked with leading a strategic planning process, would you find the above steps

helpful? Who would you engage with in this process? As you read the materials this week,

think about how you might go about a strategic planning process, and how such a process

could help you and your organization get to where you need to be.

This assignment returns to your role as a city department head, asking you to write a

brochure to distribute to city employees. The brochure will help city employees

understand the steps and concepts related to a new strategic planning process initiated

by the city manager. Your brochure will educate employees about strategic planning. The

assignment will allow you to engage in the readings and practically apply your knowledge

about strategic planning to a public administration setting.

Be sure to review this week's resources carefully. You are expected to apply the

information from these resources when you prepare your assignments.

References:

Bryson, J. M. (Ed.). (2018). Strategic planning for public and nonprofit organizations: A

guide to strengthening and sustaining organizational achievement (5th ed.). Hoboken, NJ:

John Wiley & Sons, Inc.

85.71 % 6 of 7 topics complete

10/27/21, 11:55 AM PUB-7008 V1: Principles of Organization and Management (9860829994) - PUB-7008 V1: Principles of Organization and Mana…

https://ncuone.ncu.edu/d2l/le/content/168195/printsyllabus/PrintSyllabus 3/4

Bryson, J. M. (Ed.). (2018). Strategic

planning for public and nonprofit

organizations: A guide to strengthening

and sustaining organizational achieve Link

Bryson, J. M. (Ed.). (2018). Strategic

planning for public and nonprofit

organizations: A guide to strengthening

and sustaining organizational achieve Link

Bryson, J. M. (Ed.). (2018). Strategic

planning for public and nonprofit

organizations: A guide to strengthening

and sustaining organizational achieve Link

Crosby, B.C., & Bryson, J.M. (2018).

Leadership Roles in Making Strategic

Planning Work. In J. M. Bryson (Ed.),

Strategic planning for public and... Link

Brochure Template Word Document

Week 8 - Assignment: Create a Brochure on

Organizational Planning Assignment

Due November 14 at 11:59 PM

Returning to the fictional committee you are a part of in the city government in which you

live (or another city, if you wish), you have been asked to create a brochure to distribute

to employees. The topic of this brochure is strategic planning. Specifically, the brochure

will help city employees understand the steps and concepts related to a new strategic

planning process initiated by the city manager. Since all of your fellow department heads

trust you, and have applauded your efforts to educate them through your previous

10/27/21, 11:55 AM PUB-7008 V1: Principles of Organization and Management (9860829994) - PUB-7008 V1: Principles of Organization and Mana…

https://ncuone.ncu.edu/d2l/le/content/168195/printsyllabus/PrintSyllabus 4/4

assignments, they are asking you to create a brochure to educate all employees about the

concepts of strategic planning, including what level of input employees will have (you

have been given the authority to decide this, by the city manager, and were instructed to

include this in the brochure; so, you can decide on this matter). Importantly, because the

plans are still being deliberated, and are not yet clear, you are unable to discuss specifics

of the strategic planning initiative. Therefore, you will create a brochure that discusses

strategic planning more generally.

Using at least three sources, create a brochure (in 11 or 12-point font) using the

template that is included this week.

In the brochure, explain the process and reasons behind strategic planning.

Find photos online and add them to the brochure, where appropriate.

Your goal is to produce a brochure that your colleagues will happily share with their staff.

Include sources, as well as photo credits and links to the photos, at the end of the

brochure, in 9-point font.

Length: 2 pages

References: Include a minimum of three scholarly resources.

Your assignment should demonstrate thoughtful consideration of the ideas and concepts

presented in the course and provide new thoughts and insights relating directly to this

topic. Your response should reflect scholarly writing and current APA standards. Be sure

to adhere to Northcentral University's Academic Integrity Policy.

Upload your document and click the Submit to Dropbox button.