Week 8 Discussion Response- Marketing for Competitiveness

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Week 8 Discussion- Marketing for Competitiveness

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Week 8 Discussion- Marketing for Competitiveness

Persuasion and Positive Social Change

In a business environment, I have used persuasion in several ways to achieve organizational and social goals. As a marketing team leader, I launched a new product with eco-friendly packaging. Some team members were concerned about the extra expenses, but I utilized persuasive communication to share studies on rising customer demand for sustainable goods and show how this transition may improve brand image and long-term profitability. I also referenced common ideals by highlighting environmental responsibility. In another client presentation, I utilized visual storytelling, market data, and strong delivery to persuade the client to accept a community involvement program. Both cases show how reasoning and empathy may persuade corporate choices that balance ethics and growth.

Benefits and Risks of Persuasion

Persuasion offers many benefits in the workplace. Building team cohesiveness and commitment is a major benefit. Leaders and staff who communicate convincingly encourage collaboration, reduce opposition, and make a common goal (Rahmi & Hariani, 2023). Persuasive communication also promotes creativity, resource acquisition, and organizational growth. By encouraging active engagement, varied viewpoints may be respected and incorporated into decision-making. Effective leaders build trust, respect, and open communication, which boosts morale and productivity.

A potential risk of using persuasion in a business environment is the possibility of it being perceived as manipulative, particularly if used without transparency or ethical intent. Deceptive persuasion may destroy relationships and trust (Arango-Kure & Garz, 2025). To overcome this risk, professionals should prioritize honesty, integrity, and mutual benefit. By using facts, empathy, and respect for others' autonomy, people empower rather than exploit. Open communication and ethical understanding maintain trust and good effects.

Application of Persuasion Skills

As a business professional and leader, I will use my persuasive skills to be an agent of positive change by promoting ethical decision-making, diversity, and sustainability within organizations. I aim to inspire social responsibility by linking company goals to community well-being. I will promote employee and stakeholder cooperation and shared purpose via compassionate listening, storytelling, and evidence-based reasoning. My genuineness and consistency in words and deeds may develop trust and inspire people to contribute meaningfully to sustainable social and economic concerns.

References

Arango-Kure, M., & Garz, M. (2025). Manipulation: An integrative framework of unethical influence in marketing. Journal of Business Research, 197, 115476. https://doi.org/10.1016/j.jbusres.2025.115476

Rahmi, R., & Hariani, S. (2023). The Effectiveness of Persuasive Communication in Change Management: A Human Resource Management Perspective. Golden Ratio of Mapping Idea and Literature Format, 3(1), 60–70. https://doi.org/10.52970/grmilf.v3i1.358