Assignment 2: Factors Affecting Marketing Strategy
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Week8Assignment2PaperTemplate.docxWeek 8 Assignment 2: Factors Affecting Marketing Strategy
Your Name
Date
Your Degree Program
Partial Fulfillment in the Requirements for MKT 510
WEEK 8 ASSIGNMENT 1
Strayer University
Week 8 Assignment 2: Factors Affecting Marketing Strategy
(Enter your introduction here.) Simply highlight and retype over this information. Please tell me what private label brand or off name brand you are using, where it is sold at, and why you chose this brand.
Product Involvement/Quality Signals/Campaign Type
Provide an introductory paragraph here, describing your product/brand, why you selected it, where you found it, etc. (Thoroughly described (in at least one [1] full paragraph): A: whether the product is a low, medium, or high involvement product. B: the perceived quality signals for the product (e.g., price, advertising intensity, warranties). C: whether you are mimicking an existing campaign or building your own and the reason for your choice.
Product Involvement
Thoroughly describe: A) whether the product is a low, medium, or high involvement product).
Perceived Quality Signals
Thoroughly describe B) the perceived quality signals for the product (e.g.: price, advertising intensity, warranties)
Campaign Type
Thoroughly describe C) whether you are mimicking an existing campaign or building your own and the reason for your choice.
Census Data
Market Size
Thoroughly provide statistical data from the U.S. Census on the size of the market segment to which the advertisement will be geared toward.
Market Growth Pattern
Thoroughly, use the summary tables, determined if this market segment has grown over the past ten (10) years, and thoroughly project if it will continue to grow within the next ten (10) years.
Affecting Factors
Thoroughly analyze three (3) factors affecting this market segment, as well as how these factors are changing the segment’s purchasing behavior for this product.)
Reference Group & Diffusion Rate
Provide an introductory paragraph to this section, then fill in the subheadings below. (Thoroughly determine which reference groups influence this market segment. Thoroughly strategize which diffusion rate is most appropriate for this product to move it into national prominence. Thoroughly determine diffusion determinants and diffusion inhibitors for this product using Table 7-3 in Chapter 7. Thoroughly recommend a diffusion enhancement strategy that incorporates reference groups for this product.) Simply highlight and retype over this information.
Reference Groups
Thoroughly determine which reference groups influence this market segment.
Diffusion Rate/Determinants/Inhibitors
Thoroughly strategize which diffusion rate is most appropriate for this product to move it into national prominence. Thoroughly determine diffusion determinants and diffusion inhibitors for this product using Table 7-3 in Chapter 7.
Diffusion Enhancement Strategy
Thoroughly recommend a diffusion enhancement strategy that incorporates reference groups for this product.
Product Characteristic Promotion
(Thoroughly develop characteristics of the product that you want to promote in your advertising campaign using Table 10-2 in Chapter 10.) Simply highlight and retype over this information.
Focused Campaign
(Thoroughly determine which dimension best suits the selected product, and built a promotion-focused or prevention- focused campaign.) Simply highlight and retype over this information.
Product Involvement
Provide an introductory paragraph to this section, then fill in the subheadings below. (Thoroughly determine whether the selected product will have a high or low involvement learning need. Thoroughly develop a strategy for consumers to rediscover the selected product, using Table 9-1 in Chapter 9 as a guide.) Simply highlight and retype over this information.
Learning Involvement
Thoroughly determine whether the selected product will have a high or low involvement learning need.
Rediscovery Strategy
Thoroughly develop a strategy for consumers to rediscover the selected product, using Table 9-1 in Chapter 9 as a guide.
Consumer Lifestyle and Consumption
Provide an introductory paragraph to this section, then fill in the subheadings below. (Thoroughly map out the impact of lifestyle on consumer behavior, using Figure 12-2 in Chapter 12 to assist you. Thoroughly determine if there will be an increase or decrease in purchases or consumption. Thoroughly evaluate how these factors affect consumption.) Simply highlight and retype over this information.
Consumer Lifestyle
Thoroughly map out the impact of lifestyle on consumer behavior, using Figure 12-2 in Chapter 12 to assist you.
Purchase Consumption
Thoroughly determine if there will be an increase or decrease in purchases or consumption. Thoroughly evaluate how these factors affect consumption.
Product Campaign Evaluation
Provide an introductory paragraph to this section, then fill in the subheadings below. (Thoroughly evaluate your campaign for the selected product and its effect on problem recognition.) Simply highlight and retype over this information.
Campaign Evaluation
Thoroughly evaluate your campaign for the selected product.
Problem Recognition
Thoroughly evaluate your campaign and its effect on problem recognition.
Conclusion
(Enter your conclusion here.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information.
References
(Enter your references here.) You do not have to worry about spacing the second line over to be in accordance of APA, because as you can see, the format is set in the template. Hit enter after this line of text and enter your references, then go back and delete this text.
You are required to have a minimum of 3 references for this paper. However, if you look at the rubric, to gain maximum points for the references section, you must include more than the required 3 minimum.
