Course Project
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Week88.docxWeek 8: Course Project Deliverable 3
Instructions
You will be submitting the Course Project Deliverable 3 this week for grading. You can find what you need to complete this assignment in the Course Project Overview page in the Introduction and Resources module. You will be graded based on the following rubric.
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Action
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Rubric
Week 8: Course Project Deliverable 3 Grading Rubric
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Week 8: Course Project Deliverable 3 Grading Rubric |
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Criteria |
Ratings |
Pts |
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This criterion is linked to a Learning OutcomeIntroduction In at least 2-3 paragraphs, explain what you found in this organization that most interests you and what the opportunity for learning is from analyzing them. What are the three most intriguing elements associated with this case? |
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10 pts |
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This criterion is linked to a Learning OutcomeBackground/History Briefly describe the company in the case analysis. What is its primary business? Who were the officers or key players described in the case study? If the case study company is currently in business, list the company's current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company's history. This section should be 3 to 4 paragraphs. |
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12 pts |
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This criterion is linked to a Learning OutcomeMission Locate or estimate the mission of this organization. Analyze it using concepts from Chapter 1 of the textbook. Include in-text citations from your outside source and the textbook, including page numbers (per APA guidelines). This section should be 2 to 3 paragraphs. |
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6 pts |
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This criterion is linked to a Learning OutcomeSWOT Create a SWOT analysis using concepts from Chapter 2 of the textbook and an appropriate 2x2 matrix. Include in-text citations from your outside source and the textbook, including page numbers (per APA guidelines). Give a brief description of each SWOT item (2 to 3 paragraphs). |
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10 pts |
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This criterion is linked to a Learning OutcomePorter's Five Forces Analyze the organization's industry using concepts from the textbook, addressing all five forces in 1 to 2 pages. Include in-text citations from your outside source and the textbook, including page numbers (per APA guidelines). |
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10 pts |
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This criterion is linked to a Learning OutcomePorter's Generic Strategies Create an analysis applying Porter's Generic Strategies to this organization. Include in-text citations from your outside source and the textbook, including page numbers. This section should be at least 1 page. |
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10 pts |
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This criterion is linked to a Learning OutcomeLife Cycle Create a life cycle analysis using concepts from the textbook to this organization. Include in-text citations from your outside source and the textbook, including page numbers. This section should be at least 1 page. |
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10 pts |
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This criterion is linked to a Learning OutcomePorter's Diamond of National Advantage Apply Porter's Diamond to the nation and industry of origin of this organization. Include in-text citation from your outside source and the textbook, including page numbers. This section should be at least 1 page. |
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10 pts |
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This criterion is linked to a Learning OutcomeEntrepreneurial Strategy Analyze the organization's entrepreneurial strategy using concepts from the textbook and other sources. Include in-text citations from your outside source and the textbook, including page numbers. This section should be between 1 to 2 pages. |
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12 pts |
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This criterion is linked to a Learning OutcomeLeadership Create an analysis applying leadership concept to this organization in 3 to 4 paragraphs. Include in-text citations from your outside sources and the textbook, including page numbers. |
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15 pts |
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This criterion is linked to a Learning OutcomeEthics Create an analysis applying ethics or corporate social responsibility (CSR) concepts from this organization in 3 to 4 paragraphs. Include in-text citations from your outside sources and the textbook, including page numbers. |
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15 pts |
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This criterion is linked to a Learning OutcomeInnovation Create an analysis applying innovation concepts to this organization in 3 to 4 paragraphs. Include in-text citations from your outside sources and the textbook, including page numbers. |
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15 pts |
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This criterion is linked to a Learning OutcomeConclusion Summarize your view of this analysis. What surprised you? What did you learn? What advice would you give this company? This section should be 2 to 3 paragraphs. |
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15 pts |
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This criterion is linked to a Learning OutcomeReferences Use APA format with proper in-text citations and sources. Be sure each reference listed on the reference page has an in-text citation in the paper. Combine all the references from the first two deliverables to the sources used for this final deliverable. |
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10 pts |
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This criterion is linked to a Learning OutcomeDocumentation, Fromatting and Editing The draft is properly referenced according to APA guidelines. The paper is to be doubled-spaced using the same font and size for the entire paper and include a title page. The draft is spell-checked and proofed for grammatical accuracy. Be sure when adding the deliverables from Weeks 3 and 5 that all corrections have been made from the feedback you received from your professor. |
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10 pts |
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Total Points: 170 |
Course Project: Development and Analysis
Overview
Case studies are used extensively in teaching business. Case studies can serve as an excellent resource for revising and adapting policies. Typically, students perform an analysis on a case study prepared by an author or the professor—in this instance, the student is the author of the case. The case study research strategy provides the opportunity to develop an in-depth understanding of an organization or event. Data can be collected from multiple sources (i.e., company websites, interviews, or published articles). Often, case studies provide evidence for establishing best practices, developing policies and procedures, and evaluating next steps.
In this project, you will select, develop, and analyze an in-depth case analysis. This project aims to utilize course concepts to strategically analyze an organization of your choosing from one of the cases. The Course Project will build on the skills developed by the case analysis assignments done throughout the course. You will select one case for all three parts of the Course Project.
The Course Project allows you to practice and apply specific strategic management skills learned in this course. The knowledge you have will assist you further with your professional or personal goals. The project is divided into three deliverables. You are encouraged to complete a section of your Course Project every week. This Course Project builds on each deliverable.
Note: You should start working on each section on the week the lesson material is covered.
· Deliverable 1 is due in Week 3.
· Deliverable 2 is due in Week 5.
· Deliverable 3 is due in Week 8.
Each deliverable should be an APA Microsoft Word document. Your document should use headings to direct the reader.
· Choose a case from Chapter 13 of the textbook Analyzing Strategic Management Cases for your project from the list (review below). Some instances are year-specific.
· You may choose to use that year or use the current year.
· The case will provide significant material, but you must also go beyond the textbook for additional information.
· Applying the concepts from the textbook is critical, so it must be done in every section with an in-text citation that includes the page number of the material used. It must consist of complete references as well.
Best Practices - Developing a Case Study
· Generate topic ideas. Brainstorm and use your experience, interests, and career-oriented choices.
· Develop initial ideas. Explore the internet and library databases.
· Select a topic. Find the best fit between the assignment and the information, interest, and experience obtained.
· Develop a research question and set of questions (e.g., Why did this strategy succeed?). Answering this question will guide data collection and help interpret results.
· Data collection and analysis
· Decide on suitable sources and means to access these sources.
· Collect published sources and record publication details (use APA format).
· Review data and determine gaps that need to be filled.
· Determine case study structure (chronological or organized around critical events and issues).
· Interpret data about the initial research question.
· Develop a rough draft, and revise, edit, and proofread it. This is critical to producing a good, quality document.
· A good case study should be as follows.
· Significant
· Complete
· Consider alternative perspectives
· Display sufficient evidence
· Be written engagingly and flawlessly
Course Project Deliverable 3 (180 points, Due Week 8)
The final deliverable will have all the sections from Weeks 3 and 5 (Be sure to read comments from your professor and make any necessary corrections). This week, the paper will be graded on all sections. The paper should be 12 to 15 pages, not counting title and reference(s) pages.
· Title page
· Introduction (Week 3)
· Background or History (Week 3)
· Mission (Week 3)
· SWOT Analysis (Week 3)
· Porter's Five Forces (Week 3)
· Porter's Generic Strategies (Week 5)
· Life Cycle (Week 5)
· Porter's Diamond of National Advantage (Week 5)
· Entrepreneurial Strategy (Week 5)
· Leadership (Week 8)
· Ethics (Week 8)
· Innovation (Week 8)
· Conclusion (Week 8)
· References (Be sure to combine all references from the first two deliverables and to the references from the final submission.)
