servicescape project

11/10/21, 9:44 PM Week 8: Monday 11/8 - Servicescape Observation & Blueprint Report

https://seattleu.instructure.com/courses/1599766/assignments/6952316 1/4

Week 8: Monday 11/8 - Servicescape Observation & Blueprint Report

Due Nov 8 by 11:59pm Points 100 Submitting a file upload

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Week 8: Monday 11/8 Assignment

Note: There are 2 Deliverables for this Assignment

Part 1:

Visit a café, coffeeshop (or something similar like a small restaurant) or grocery store (added this example given our covid world) and observe the servicescape and customer behaviors.

Read: Servicescape observation categories are from the servicescapes article by Bitner (https://seattleu.instructure.com/courses/1599766/files/67270888/download?download_frd=1) -read through this lightly, paying most attention to the sections on ambient conditions, space/function, and signs/symbols/artifacts, as these are the elements you will be observing and recording.

Use this template (https://seattleu.instructure.com/courses/1599766/files/67467024/download? download_frd=1) to capture your information and to submit for the assignment.

Here is a link to a Servicescape Sample.pdf (https://seattleu.instructure.com/courses/1599766/files/67270886/download?download_frd=1) submission.

Part 2: Create a Blueprint of the Servicescape scene you observed. Use this template (https://seattleu.instructure.com/courses/1599766/files/67270834/download?download_frd=1) or recreate this template in a more convenient form.

You can upload these as two separate documents OR combine them into 1.

Week 8 (https://seattleu.instructure.com/courses/1599766/modules/items/17369716) Study

Assignments (https://seattleu.instructure.com/courses/1599766/modules/items/17369720)

11/10/21, 9:44 PM Week 8: Monday 11/8 - Servicescape Observation & Blueprint Report

https://seattleu.instructure.com/courses/1599766/assignments/6952316 2/4

Servicescape Observations & Blueprint

11/10/21, 9:44 PM Week 8: Monday 11/8 - Servicescape Observation & Blueprint Report

https://seattleu.instructure.com/courses/1599766/assignments/6952316 3/4

Criteria Ratings Pts

25 pts

20 pts

20 pts

25 pts

10 pts

Servicescape Elements 25 pts Exemplary; could be used as an example.

20 pts Great, just not exemplary

15 pts Too brief

0 pts Poor. Missed the Mark on the Question

Servicescape: Customers 20 pts Exemplary--addressed customer reactions upon entry and 'jobs' for customers; overall experience

15 pts Great; missed reactions or jobs

10 pts Way too brief; didn't address reactions, jobs, etc.

0 pts Poor. Missed the Mark on the Question

Servicescape: Queue 20 pts Exemplary--queue type, length and circumstances addressed well.

15 pts Great; perhaps too brief.

10 pts Missing an element

0 pts Poor. Missed the Mark on the Question

Blueprint Layout of the Servicescape Observed

This should reflect the blueprint of the servicescape you observed. Remember, the uni- and bi-directional arrows are key!

25 pts Exemplary; could be used as an example.

20 pts Great, just not exemplary

15 pts Doesn't reflect the interaction.

Misses the point of the blueprinting process.

0 pts Poor. Missed the Mark on the Question

Overall Look and Feel of Servicescape and Blueprint

10 pts Exemplary--queue type, length and circumstances addressed well.

7 pts Great; perhaps too brief.

5 pts Missing more than one element

0 pts Poor. Missed the Mark on the Question

11/10/21, 9:44 PM Week 8: Monday 11/8 - Servicescape Observation & Blueprint Report

https://seattleu.instructure.com/courses/1599766/assignments/6952316 4/4

Total Points: 100

Criteria Ratings Pts