Week8-LinearProgramming-Continued.xls

Lecture notes

WEEK 8 - LINEAR PROGRAMMING CONTINUED - APPLICATIONS
IN THIS CHAPTER, VARIOUS APPLICATIONS OF THE USE OF LINEAR PROGRAMMING
ARE ILLUSTRATED. WE WILL DISCUSS FIVE OF THESE EXAMPLES.
I. PRODUCT MIX - PAGE 111 - 116
PROCESS. COST PROFIT
PRODUCTS TIME (HR.) PER PER
TO BE MIXED VARIABLE PER DOZEN DOZEN DOZEN
Sweatshirt - Front X1 0.10 36 90
Sweatshirt - Both X2 0.25 48 125
T-Shirt - Front X3 0.08 23 45
T-Shirt - Both X4 0.21 35 65
OBJECTIVE - MAXIMIZE PROFITS
CONSTRAINTS
1) PROCESSING TIME - MAXIMUM OF 72 HOURS
2) SHIPPING CAPACITY - MAXIMUM OF 1,200 BOXES
[a sweatshirt is 3 times the size of a t-shirt]
3) COST BUDGET - MAXIMUM OF $25,000
4) SWEATSHIRTS - MAXIMUM OF 500 DOZENS
5) T-SHIRTS - MAXIMUM OF 500 DOZENS
THE LINEAR PROGRAMMING FORMULATION IS AS FOLLOWS:
QM FOR WINDOWS SOLUTION
INITIAL SCREEN
X1 X2 X3 X4 RHS Equation form
Maximize 90.0 125.0 45.0 65.0 Max 90X1 + 125X2 + 45X3 + 65X4
Constraint 1 0.1 0.25 0.08 0.21 <= 72 .1X1 + .25X2 + .08X3 + .21X4 <= 72
Constraint 2 3 3 1 1 <= 1200 3X1 + 3X2 + X3 + X4 <= 1200
Constraint 3 36 48 25 35 <= 25000 36X1 + 48X2 + 25X3 + 35X4 <= 25000
Constraint 4 1 1 0 0 <= 500 X1 + X2 <= 500
Constraint 5 0 0 1 1 <= 500 X3 + X4 <= 500
FINAL SOLUTION SCREEN
Variable Status Value
X1 Basic 175.5556 176
X2 Basic 57.7778 58
X3 Basic 500 234
X4 NONBasic 0
slack 1 NONBasic 0
slack 2 NONBasic 0
slack 3 Basic 3406.667
slack 4 Basic 266.6667
slack 5 NONBasic 0
Optimal Value (Z) 45522.22
2. DIET PROBLEM PAGE 116 - 119 - TABLE OF DATA ON PAGE 116
OBJECTIVE - MINIMIZE COSTS
CONSTRAINTS
1) CALORIES - AT LEAST 420 CALORIES
2) IRON - AT LEAST 5 MILLIGRAMS
3) CALCIUM - AT LEAST 400 MILLIGRAMS
4) PROTEIN - AT LEAST 20 GRAMS
5) FIBER - AT LEAST 12 GRAMS
6) FAT - MAXIMUM OF 20 GRAMS
7) CHOLESTEROL - MAXIMUM OF 30 MILLIGRAMS
THE LINEAR PROGRAMMING FORMULATION IS AS FOLLOWS:
Subject to:
QM FOR WINDOWS SOLUTION
INITIAL SCREEN
X1 X2 X3 X4 X5 X6 X7 X8 X9 X10 RHS Equation form
Minimize 0.18 0.22 0.1 0.12 0.1 0.09 0.4 0.16 0.5 0.07 Min .18X1 + .22X2 + .1X3 + .12X4 + .1X5 + .09X6 + .4X7 + .16X8 + .5X9 + .07X10
Constraint 1 90 110 100 90 75 35 65 100 120 65 >= 420 90X1 + 110X2 + 100X3 + 90X4 + 75X5 + 35X6 + 65X7 + 100X8 + 120X9 + 65X10 >= 420
Constraint 2 6 4 2 3 1 0 1 0 0 1 >= 5 6X1 + 4X2 + 2X3 + 3X4 + X5 + X7 + X10 >= 5
Constraint 3 20 48 12 8 30 0 52 250 3 26 >= 400 20X1 + 48X2 + 12X3 + 8X4 + 30X5 + 52X7 + 250X8 + 3X9 + 26X10 >= 400
Constraint 4 3 4 5 6 7 2 1 9 1 3 >= 20 3X1 + 4X2 + 5X3 + 6X4 + 7X5 + 2X6 + X7 + 9X8 + X9 + 3X10 >= 20
Constraint 5 5 2 3 4 0 0 1 0 0 3 >= 12 5X1 + 2X2 + 3X3 + 4X4 + X7 3X10 >= 12
Constraint 6 0 2 2 2 5 3 0 4 0 1 <= 20 2X2 + 2X3 + 2X4 + 5X5 + 3X6 + 4X8 + X10 <= 20
Constraint 7 0 0 0 0 270 8 0 12 0 0 <= 30 270X5 + 8X6 + 12X8 <= 30
FINAL SOLUTION SCREEN
Variable Status Value
X1 NONBasic 0
X2 NONBasic 0
X3 Basic 1.0246
X4 NONBasic 0
X5 NONBasic 0
X6 NONBasic 0
X7 NONBasic 0
X8 Basic 1.2414
X9 NONBasic 0
X10 Basic 2.9754
surplus 1 NONBasic 0
surplus 2 Basic 0.0246
surplus 3 NONBasic 0
surplus 4 Basic 5.2217
surplus 5 NONBasic 0
slack 6 Basic 10.0099
slack 7 Basic 15.1035
Optimal Value (Z) 0.5094
3. INVESTMENT EXAMPLE
RETURN
INVESTMENT FROM
OPTIONS VARIABLE INVESTMENT
Municipal bonds X1 0.085
Cert. of deposit X2 0.050
Treasury bills X3 0.065
Growth stock fund X4 0.130
OBJECTIVE: MAXIMIZE TOTAL RETURN ON INVESTMENTS
CONSTRAINTS
1. TOTAL INVESTMENT IN MUNICIPAL BONDS - MAXIMUM OF 20% OF $70,000
2. AMOUNT INVESTED IN C.D's - MAXIMUM = SUM OF OTHER 3 ALTERNATIVES
3. TOTAL INVESTMENT IN TREASURY BILLS AND CD's - AT LEAST 30% OF $70,000
4. TOTAL INVESTMENT IN TREASURY BILLS AND CD's - AT LEAST 1.2 TIMES
THE INVESTMENT IN MUNICIPAL BONDS AND GROWTH STOCK FUNDS.
5. TOTAL INVESTMENT = $70,000
THE LINEAR PROGRAMMING FORMULATION IS AS FOLLOWS:
NOTE: THE FOURTH CONSTRAINT IS DETERMINED AS FOLLOWS:
QM FOR WINDOWS SOLUTION
INITIAL SCREEN
X1 X2 X3 X4 RHS Equation form
Maximize 0.085 0.05 0.065 0.13 Max .085X1 + .05X2 + .065X3 + .13X4
Constraint 1 1 0 0 0 <= 14000 X1 <= 14000
Constraint 2 1 1 -1 -1 <= 0 X1 - X2 - X3 - X4 <= 0
Constraint 3 0 1 1 0 >= 21000 X2 + X3 >= 21000
Constraint 4 -1.2 1 1 -1.2 >= 0 --1.2X1 + X2 + X3 --1.2X4 >= 0
Constraint 5 1 1 1 1 = 70000 X1 + X2 + X3 + X4 = 70000
FINAL SOLUTION SCREEN
Variable Status Value
X1 NONBasic 0
X2 NONBasic 0
X3 Basic 38181.82
X4 Basic 31818.18 38181.816
slack 1 Basic 14000 38181.816
slack 2 Basic 70000
surplus 3 Basic 17181.82
surplus 4 NONBasic 0
artfcl 5 NONBasic 0
Optimal Value (Z) 6618.182
4. MEDIA EXAMPLE (MARKETING EXAMPLE)
MEDIA AUDIENCE
OPTIONS VARIABLE EXPOSURE COST
Television Comm. X1 20,000 $ 15,000
Radio Comm. X2 12,000 6,000
Newspaper Ads X3 9,000 4,000
OBJECTIVE: MAXIMIZE AUDIENCE EXPOSURE
CONSTRAINTS
1. BUDGET LIMIT - MAXIMUM OF $100,000
2. TV STATION AVAILABILITY - MAXIMUM OF 4 COMMERCIALS
3. RADIO STATION AVAILABILITY - MAXIMUM OF 10 COMMERCIALS
4. NEWSPAPER AVAILABILITY - MAXIMUM OF 7 ADS
5. AD AGENCY TIME AVAILABILITY - MAXIMUM OF 15 COMMERCIALS OR ADS.
THE LINEAR PROGRAMMING FORMULATION IS AS FOLLOWS:
QM FOR WINDOWS SOLUTION
INITIAL SCREEN
X1 X2 X3 RHS Equation form
Maximize 20000 12000 9000 Max 20000X1 + 12000X2 + 9000X3
Constraint 1 15000 6000 4000 <= 100000 15000X1 + 6000X2 + 4000X3 <= 100000
Constraint 2 1 0 0 <= 4 X1 <= 4
Constraint 3 0 1 0 <= 10 X2 <= 10
Constraint 4 0 0 1 <= 7 X3 <= 7
Constraint 5 1 1 1 <= 15 X1 + X2 + X3 <= 15
FINAL SOLUTION SCREEN
Variable Status Value
X1 Basic 1.8182 40000 2 30000
X2 Basic 10 120000 10 60000
X3 Basic 3.1818 27000 3 12000
slack 1 NONBasic 0 187000 102000
slack 2 Basic 2.1818
slack 3 NONBasic 0
slack 4 Basic 3.8182
slack 5 NONBasic 0
Optimal Value (Z) 185000
5. TRANSPORTATION EXAMPLE
TRANSPORTATION COSTS
DESTINATION
SOURCE New york Dallas Detroit TOTALS
Cincinnati $ 16 $ 18 $ 11 300
Atlanta $ 14 $ 12 $ 13 200
Pittsburgh $ 13 $ 15 $ 17 200
700
TOTALS 150 250 200 600
OBJECTIVE: MINIMIZE TOTAL COST OF TRANSPORTATION
CONSTRAINTS
1. AVAILABILITY FROM CINCINNATI - MAXIMUM OF 300
2. AVAILABILITY FROM ATLANTA - MAXIMUM OF 200
3. AVAILABILITY FROM PITTSBURGH - MAXIMUM OF 200
4. REQUIREMENTS FOR NEW YORK = 150
5. REQUIREMENTS FOR DALLAS = 250
6. REQUIREMENTS FOR DETROIT = 200
QM FOR WINDOWS SOLUTION - USING THE TRANSPORTATION MODEL INSTEAD OF THE
LINEAR PROGRAMMING MODEL
INITIAL SCREEN
New York Dallas Detroit SUPPLY
Cincinnati 16 18 11 300
Atlanta 14 12 13 200
Pittsburgh 13 15 17 200
DEMAND 150 250 200
FINAL SOLUTION SCREEN
Optimal solution value = $7300 New York Dallas Detroit Dummy
Cincinnati 200 100
Atlanta 200
Pittsburgh 150 50 0
Optimal solution value = $7300

Problems

PROBLEMS 1 - 4 PAGES 147 - 148
I. REVISED PRODUCT MIX PROBLEM
1a) PROCESS. COST PROFIT
PRODUCTS TIME (HR.) PER PER
TO BE MIXED VARIABLE PER DOZEN DOZEN DOZEN
Sweatshirt - Front X1 0.090 39.60 86.40
Sweatshirt - Both X2 0.225 52.80 120.20
T-Shirt - Front X3 0.072 25.30 42.70
T-Shirt - Both X4 0.189 38.50 61.50
INITIAL SCREEN
X1 X2 X3 X4 RHS Equation form
Maximize 86.4 120.2 42.7 61.5 Max 86.4X1 + 120.2X2 + 42.7X3 + 61.5X4
Constraint 1 0.09 0.225 0.072 0.189 <= 72 .09X1 + .225X2 + .072X3 + .189X4 <= 72
Constraint 2 3 3 1 1 <= 1200 3X1 + 3X2 + X3 + X4 <= 1200
Constraint 3 36 48 25 35 <= 25000 36X1 + 48X2 + 25X3 + 35X4 <= 25000
Constraint 4 1 1 0 0 <= 500 X1 + X2 <= 500
Constraint 5 0 0 1 1 <= 500 X3 + X4 <= 500
FINAL SOLUTION SCREEN
Variable Status Value
X1 Basic 122.2222
X2 Basic 111.1111
X3 Basic 500
X4 NONBasic 0
slack 1 NONBasic 0
slack 2 NONBasic 0
slack 3 Basic 2766.667
slack 4 Basic 266.6667
slack 5 NONBasic 0
Optimal Value (Z) 45265.55
THIS VALUE IS LOWER THAN THE ORIGINAL
1b) TO MAKE ALL QUANTITIES EQUAL WE NEED TO ADD THE FOLLOWING
CONSTRAINTS:
6: X1 = X2 or X1 - X2 = 0
7: X1 = X3 or X1 - X3 = 0
8: X1 = X4 or X1 - X4 = 0
INITIAL SCREEN
X1 X2 X3 X4 RHS Equation form
Maximize 90 125 45 65 Max 90X1 + 125X2 + 45X3 + 65X4
Constraint 1 0.1 0.25 0.08 0.21 <= 72 .1X1 + .25X2 + .08X3 + .21X4 <= 72
Constraint 2 3 3 1 1 <= 1200 3X1 + 3X2 + X3 + X4 <= 1200
Constraint 3 36 48 25 35 <= 25000 36X1 + 48X2 + 25X3 + 35X4 <= 25000
Constraint 4 1 1 0 0 <= 500 X1 + X2 <= 500
Constraint 5 0 0 1 1 <= 500 X3 + X4 <= 500
NEW Constraint 6 1 -1 0 0 = 0 X1 - X2 = 0
NEW Constraint 7 1 0 -1 0 = 0 X1 - X3 = 0
NEW Constraint 8 1 0 0 -1 = 0 X1 - X4 = 0
FINAL SOLUTION SCREEN
Variable Status Value
X1 Basic 112.5
X2 Basic 112.5
X3 Basic 112.5
X4 Basic 112.5
slack 1 NONBasic 0
slack 2 Basic 300
slack 3 Basic 8800
slack 4 Basic 275
slack 5 Basic 275
artfcl 6 NONBasic 0
artfcl 7 NONBasic 0
artfcl 8 NONBasic 0
Optimal Value (Z) 36562.5
II. REVISED DIET PROBLEM
2a CHANGE THE MINIMUM CALORIE REQUIREMENT FOR THE BREAKFAST
TO 500 CALORIES
FINAL SOLUTION SCREEN
Variable Status Value
X1 NONBasic 0
X2 NONBasic 0
X3 Basic 2.9951
X4 NONBasic 0
X5 NONBasic 0
X6 NONBasic 0
X7 NONBasic 0
X8 Basic 1.3517
X9 NONBasic 0
X10 Basic 1.0049
surplus 1 NONBasic 0
surplus 2 Basic 1.9951
surplus 3 NONBasic 0
surplus 4 Basic 10.1557
surplus 5 NONBasic 0
slack 6 Basic 7.598
slack 7 Basic 13.7793
Optimal Value (Z) 0.5861
2b CHANGE THE MINIMUM CALORIE REQUIREMENT FOR THE BREAKFAST
TO 600 CALORIES
FINAL SOLUTION SCREEN
Variable Status Value
X1 NONBasic 0
X2 NONBasic 0
X3 Basic 4.6218
X4 NONBasic 0
X5 NONBasic 0
X6 NONBasic 0
X7 NONBasic 0
X8 Basic 1.3782
X9 NONBasic 0
X10 NONBasic 0
surplus 1 NONBasic 0
surplus 2 Basic 4.2437
surplus 3 NONBasic 0
surplus 4 Basic 15.5126
surplus 5 Basic 1.8655
slack 6 Basic 5.2437
slack 7 Basic 13.4622
Optimal Value (Z) 0.6827
2c CHANGE THE MINIMUM CALORIE REQUIREMENT FOR THE BREAKFAST
TO 700 CALORIES
FINAL SOLUTION SCREEN
Variable Status Value
X1 NONBasic 0
X2 NONBasic 0
X3 Basic 5.6723
X4 NONBasic 0
X5 NONBasic 0
X6 NONBasic 0
X7 NONBasic 0
X8 Basic 1.3277
X9 NONBasic 0
X10 NONBasic 0
surplus 1 NONBasic 0
surplus 2 Basic 6.3445
surplus 3 NONBasic 0
surplus 4 Basic 20.3109
surplus 5 Basic 5.0168
slack 6 Basic 3.3445
slack 7 Basic 14.0672
Optimal Value (Z) 0.7797
III. REVISED INVESTMENT PROBLEM
3a CHANGE THE $70,000 INVESTMENT AMOUNT FROM AN EQUALITY
TO A MAXIMUM AMOUNT.
FINAL SOLUTION SCREEN
Variable Status Value
X1 NONBasic 0
X2 NONBasic 0
X3 Basic 38181.82
X4 Basic 31818.18
slack 1 Basic 14000
slack 2 Basic 70000
surplus 3 Basic 17181.82
surplus 4 NONBasic 0
slack 5 NONBasic 0
Optimal Value (Z) 6618.182
THE CHANGE HAS NO EFFECT, SINCE THE ENTIRE $70,000
IS INVESTED ANYWAY.
3b IF THE AMOUNT AVAILABLE IS INCREASED TO $80,000,
WHAT WOULD BE THE NEW SOLUTION?
FINAL SOLUTION SCREEN
Variable Status Value
X1 NONBasic 0
X2 NONBasic 0
X3 Basic 43636.36
X4 Basic 36363.64 43636.368
slack 1 Basic 14000
slack 2 Basic 80000
surplus 3 Basic 22636.37
surplus 4 NONBasic 0
slack 5 NONBasic 0
Optimal Value (Z) 7563.636
ALL $80,000 WILL BE INVESTED.
THE OPTIMAL VALUE WILL INCREASE FROM
$6,618.18 TO $7,563.64, AND INCREASE OF 945.45
THE $10,000 INCREASE WILL BE SPLIT BETWEEN
X3 AND X4.
IV. REVISED MARKETING PROBLEM
4a INCREASE THE BUDGET BY $20,000.
FINAL SOLUTION SCREEN
Variable Status Value
X1 Basic 3.6364
X2 Basic 10
X3 Basic 1.3636
slack 1 NONBasic 0
slack 2 Basic 0.3636
slack 3 NONBasic 0
slack 4 Basic 5.6364
slack 5 NONBasic 0
Optimal Value (Z) 205000
THE OPTIMAL VALUE INCREASES BY 20,000, FROM 185,000
TO 205,000.
4b IF THE STORE WANTS THE SAME NUMBER OF PEOPLE TO BE
EXPOSED TO EACH TYPE OF ADVERTISMENT, WHAT CHANGES
SHOULD BE MADE IN THE FORMULATION, AND WHAT WOULD BE
THE NEW SOLUTION, ASSUMING THE NEW BUDGET REMAINS AT
$120,000
TWO NEW CONSTRAINTS ARE NEEDED:
6) 20000X1 = 12000X2; OR 20000X1 - 12000X2 = 0
7) 20000X1 = 9000X3; OR 20000X1 - 12000X3 = 0
FINAL SOLUTION SCREEN
Variable Status Value
X1 Basic 3.0682
X2 Basic 5.1136
X3 Basic 6.8182
slack 1 Basic 16022.73
slack 2 Basic 0.9318
slack 3 Basic 4.8864
slack 4 Basic 0.1818
slack 5 NONBasic 0
artfcl 6 NONBasic 0
artfcl 7 NONBasic 0
Optimal Value (Z) 184090.9

Key Points

WEEK 8 - CHAPTER 4 - KEY POINTS TO REMEMBER
1 When formulating a linear programming model on a spreadsheet,
the measure of performance is located in the target cell.
2 Determining the production quantities of different products manufactured
by a company based on resource constraints is a product mix linear programming problem.
3 When using linear programming model to solve the "diet" problem,
the objective is generally to minimize cost.
4 The standard form for the computer solution of a linear programming problem requires
all variables to the left and all numerical values to the right of the inequality or equality sign.
5 A constraint for a linear programming problem can have a zero as its right-hand-side value.
6 Media selection is an important decision that advertisers have to make.
In most media selection decisions, the objective of the decision maker is not to minimize cost.
7 In a media selection problem, instead of having an objective of maximizing profit or
minimizing cost, generally the objective is to maximize the audience exposure.
8 Linear programming model of a media selection problem is used to determine
the allocation of the advertising budget to various advertising media.
9 In a balanced transportation model, supply equals demand such that all
constraints can be treated as equalities.
10 In an unbalanced transportation model, supply does not equal demand
and supply constraints have  signs.
11 Feasible solutions are ones that satisfy all the constraints simultaneously.
12 In a media selection problem, the estimated number of customers reached by
a given media would generally be specified in the objective function.
Even if these media exposure estimates are correct, using media exposure
as a surrogate does not lead to maximization of profits.
13 Profit is maximized in the objective function by subtracting costs from revenues.
14 In a multi-period scheduling problem the production constraint usually takes the form of :
beginning inventory - demand + production = ending inventory.

Key Points 2

WEEK 8 - CHAPTER 4 - KEY POINTS TO REMEMBER
1 The standard form for the computer solution of a linear programming problem
requires all variables to the left and all numerical values to the right
of the inequality or equality sign.
2 Fractional relationships between variables are not permitted
in the standard form of a linear program.
3 A constraint for a linear programming problem will sometimes
have a zero as its right-hand-side value.
4 A systematic approach to model formulation does not require constructing
the objective function before determining the decision variables
5 Product mix problems can have "greater than or equal to" (≥) constraints.
6 When using linear programming model to solve the "diet" problem,
the objective is generally to minimize cost.
7 In a balanced transportation model, supply equals demand such that
all constraints can be treated as equalities.
8 In a transportation problem, a demand constraint (the amount of product
demanded at a given destination) is an equal-to constraint (=).
9 In a media selection problem, instead of having an objective of maximizing
profit or minimizing cost, generally the objective is to maximize
the audience exposure.
10 In formulating a typical diet problem using a linear programming model, we
would not expect most of the constraints to be related to calories.
11 When systematically formulating a linear program, the first step is
Identify the decision variables.
12 Compared to blending and product mix problems, transportation problems
are unique because the solution values are always integers.
13 Balanced transportation problems have the equal (=) type of constraints.

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