Cineplex Entertainment The Loyalty Program

Running head: BUOL643 WEEK # 8

BUOL 643 – Sales & CRM

Your Name Here

University of Cumberlands

Week 8 – Final Exam

Introduction

Start your paper here. An introduction paragraph is a good idea. It should state the TOPIC of your paper and provide a roadmap for the reader. Indent five spaces the first sentence in each paragraph.

Lewthwaite’s Goals

Indent first sentence in each paragraph five spaces. Provide marketing concepts covered in this article. Make sure to cite your article’s authors properly if you quote directly from this source. Aside from gaining the CRM benefits, what would Lewthwaite like to achieve with respect to the 5.3 million unique visitors, their 7.5 average annual visits and their spending? 

Segmentation by Age or Behavior?

Indent first sentence in each paragraph five spaces. Provide marketing concepts to support your write-up. Do you agree with segmentation by age and the purported movie-going behavior?

Rewards Program Impact on Behavior

Indent first sentence in each paragraph five spaces. Provide marketing concepts to support your write-up. How might the reward programs described in case Exhibit 5 affect the movie and event-going behavior of the market segments?  At retail value, what is the proposed average value of each reward structure for customer's dollars spent - approximately 5 percent, 10 percent, 15 percent, or 20 percent of regular prices?

Five Percent

At retail value, what is the proposed average value of each reward structure for customer's dollars spent - 5 percent? 

Ten Percent

At retail value, what is the proposed average value of each reward structure for customer's dollars spent - 10 percent? 

Fifteen Percent

At retail value, what is the proposed average value of each reward structure for customer's dollars spent - 15 percent? 

Twenty Percent

At retail value, what is the proposed average value of each reward structure for customer's dollars spent - 20 percent? 

Reward Structure Recommendation

Which reward structure would you choose?  Why?  For the sake of simplicity, ignore any one-time fees or rewards.

Cineplex Entertainment Revenue Increase Forecast

Indent first sentence in each paragraph five spaces. Provide marketing concepts to support your write-up. What is the likely increase in Cineplex Entertainment's revenue from your proposed incentive program - 0 percent, 5 percent, 10 percent, 15 percent, or 20 percent? 

Zero Percent

What is the likely increase in Cineplex Entertainment's revenue from your proposed incentive program - 0 percent? 

Five Percent

What is the likely increase in Cineplex Entertainment's revenue from your proposed incentive program - 5 percent? 

Ten Percent

What is the likely increase in Cineplex Entertainment's revenue from your proposed incentive program - 10 percent? 

Fifteen Percent

What is the likely increase in Cineplex Entertainment's revenue from your proposed incentive program - 15 percent? 

Twenty Percent

What is the likely increase in Cineplex Entertainment's revenue from your proposed incentive program - 20 percent? 

Recommendation to Proceed or Not with Rewards Program

Indent first sentence in each paragraph five spaces. Provide marketing concepts to support your write-up. What would be the varying financial consequences for Cineplex Entertainment?  Would you proceed with the reward program?

Reward Program Set-Up Recommendation Around Partnerships

Indent first sentence in each paragraph five spaces. Provide marketing concepts to support your write-up. Would you develop the reward program alone?  Would you partner with FlightMiles or partner with Scotiabank?  Why?

Marketing Communications Campaign Recommendation

Indent first sentence in each paragraph five spaces. Provide marketing concepts to support your write-up. What marketing communications campaign should Lewthwaite employ?  What specific spending of her $300,000 would you advise?  Should the launch be rolled out regionally or nationally?

Conclusion

Your final paragraph should provide a summary of your paper. This reminds the reader of where you took them on your road trip. It is similar to reviewing your photographs after a vacation. There should be no new information included in the conclusion.

References

APA format please – second & subsequent lines must be indented five spaces