8

TIME TO EXECUTE!

Remember our main goal is to be able to collect metrics to be able to test. Your analysis is crucial to this part of the assignment. You can create a visual survey design, create a fake Instagram and follow people and create interaction, you can develop a campaign or website. Whichever your distribution channel you must be able to collect metrics and be able to analyze and determine a form of result. Last week you set yourself some goals, if you have not done so make sure you set a goal prior to starting your strategy,

This week you can create visuals and submit for approval and you can also work on clearing out your strategy. Below I will be attaching some ways to track metrics.

UNDERSTANDING METRICS/MEASURE

https://www.klipfolio.com/resources/kpi-examples/marketing

https://thenextweb.com/socialmedia/2013/10/29/5-social-media-metrics-business-tracking/

https://www.convinceandconvert.com/digital-marketing/marketing-metrics-you-should-measure/

https://freshsparks.com/digital-marketing-success/

A/B TESTING 

https://blog.hubspot.com/marketing/how-to-do-a-b-testing

https://www.process.st/checklist/ab-testing/#note-down-experiment-details

https://www.omniconvert.com/how-to-plan-an-a/b-testing-strategy

DATA COLLECTION CHART

Day Data Collected	Date Launched	Metric Collected	Any Testing/Changes implemented	Any changes implemented
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Extra Days
Extra Days
Extra Days

I want you to choose one of your intended advertising promotions. Create an add and use one of your distribution channels to do a REAL execution. Rather it be facebook, instagram, twitter you name it. I want you to do some testing and show people advertisements and see the amount of likes you will get or impressionns. The goal is to test run an idea for a week and see if it makes a difference.