Strategy Paper

Required Readings:

From the UMUC library: (Note: You must search for these articles in the UMUC library. In the case of video links in the UMUC library, exact directions are given on how to find the video.)

• Generic competitive strategies. (2009). In Encyclopedia of management (6th ed., pp. 337-341). Detroit: Gale.

Readings from other webpages:

• Carpenter, M. A., & Dunung, S. P. (2012). Generic strategies. In Challenges and opportunities in international business. Retrieved from http://catalog.flatworldknowledge.com/ bookhub/reader/28395?e=fwk-168388-ch02_s02

• Porter, M. (2015). Michael Porter on competitive strategy. [Video]. Retrieved from https://www.youtube.com/watch?v=vu-cFbTsY8U

Supplementary Materials:

From the UMUC library: (Note: You must search for these articles in the UMUC library. In the case of video links in the UMUC library, exact directions are given on how to find the video.)

• Berger, I. E., Cunningham, P. H., & Drumwright, M. E. (2004). Social alliances: company/nonprofit collaboration. California Management Review, 47(1), 58-90.

• Diversification strategy. (2009). In Encyclopedia of management (6th ed., pp. 194-197). Detroit: Gale.
• Irmak, C., Sen, S., & Bhattacharya, C. (2015). Consumer reactions to business-nonprofit alliances: Who benefits and when? Marketing Letters, 26(1), 29-42. doi:10.1007/s11002-013- 9265-y
• Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61-78.

From other webpages:

• Education Unlocked. (2013). Porter's generic strategies. [Video]. Retrieved from https://www.youtube.com/watch?v=9wXVnBrpZ-U

• Porter's value chain: understanding how value is created within organizations. (n.d.). Mind Tools. Retrieved from https://www.mindtools.com/pages/article/newSTR_66.htm

• The value chain. 2010. NetMBA. Retrieved from http://www.netmba.com/strategy/value-chain/