Week 7 & final Project

Week 7 - Overview & Learning Objectives

Attached Files:

·  Chapter 12. Sustainability Ethical and Social Responsibility Dimensions.pptx  Chapter 12. Sustainability Ethical and Social Responsibility Dimensions.pptx - Alternative Formats (1.012 MB)

Assigned Readings:

Chapter 12. Sustainability: Ethical and Social Responsibility Dimensions

Overview:

In chapter 12, we outline key issues and risks in making business decisions if those decisions affect the natural environment. Identifying issues and risks provides opportunities for responsible individual and organizational responses to promote sustainability. We examine the concept of sustainability and the concerns of various stakeholders about our future. Next, we look at some of the major issues that relate to sustainability. We then examine some of the major environmental agencies and legislation that affect business sustainability practices. We look at businesses’ response to sustainability issues, including green marketing and greenwashing. Finally, we link sustainability to a stakeholder orientation that considers the ethical and financial performance of organizations. Firms that adopt a stakeholder orientation in their sustainability initiatives will need to conduct a stakeholder assessment and environmental audit to ensure they are meeting stakeholder needs while not overlooking financial performance.

Chapter 12. Sustainability: Ethical and Social Responsibility Dimensions

Learning Objectives

1. Relate sustainability to ethical decision making and social responsibility

2. Examine global environmental issues related to the atmosphere, water, and land

3. Review environmental legislation related to sustainability

4. Compare renewable energy sources that provide alternatives for sustainability

5. Evaluate business responses to sustainability related to green marketing and greenwashing

6. Provide strategic directions for implementation of sustainability

Reflection and Discussion Forum Week 7

Assigned Readings:

Chapter 12. Sustainability: Ethical and Social Responsibility Dimensions

Initial Postings:  Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion.

Also, provide a graduate-level response to each of the following questions:

1. Apple's Sustainability Initiatives: VICE News Tonight on HBO – this clip discusses Apple’s work to make its facilities run on renewable energy and make all of its products from recycled or renewable resources.

https://www.youtube.com/watch?v=hogQnGyLZYI

Length: 4:44

Questions:

1. How does Apple’s goals toward renewable and recycled resources support their brand image and differentiate them from competitors?

2. How can Apple defend such an aggressive posture toward sustainability?

3. What will Apple’s commitment to the environment do to other leaders in the high tech space?

[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student's own words - do not provide quotes!]

 [Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review]

Submitting the Initial Posting: Your initial posting should be completed by Thursday, 11:59 p.m. EST. 

Activity 7

A Day in the Life of Sustainable Beer: New Belgium Brewery – this clips shows how NBB works to reduce their negative impact upon communities and increase their environmental stewardship.

https://www.youtube.com/watch?v=Qv8gMuSVhvI

Length: 5:34

The New Wave of Craft Brewing (second video)

https://www.youtube.com/watch?v=Y4QEqShQcsU

Length: 10:55

Questions:

1. What role does employee ownership play in New Belgium Brewing’s sustainability initiative?

2. How does NBB’s sustainability work support their brand and its differentiation?

3. Would you like to work for a company such as NBB?

The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 - 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to competitive strategy. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.