W8A

Running head: BUSINESS 1

BUSINESS 3

Business

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My business venture involves the technology field, including producing both products and services. My aim is to open a world-class technology business with great and unique products. Hence, Apple and Microsoft companies are my direct competitors.

Apple has a great marketing strategy, and it targets three major segments. These groups are the music lovers, professionals and teenagers, and users of their technology services like Apple Iwatch and Apple TV (Bhasin, 2020). The main things with Apple’s marketing strategy involve producing superior technology products and investing in research to produce and develop high-quality products. Microsoft is also superior in the tech industry and has received much attention lately due to its high-quality services and products. Its marketing strategy is mainly based on using various communication channels to create awareness of its products and services. The company also targets customers who value efficiency and effectiveness.

The two companies have great marketing strategies that have enabled them to emerge competitive in the market. I love their focus on producing high-quality products and services. This makes it easy for them to market and sell their products. Consumers have formed great mindsets towards the companies’ products, and they have no doubt with them. Hence, the companies do very little to convince customers to purchase their products because the products can easily sell themselves. I believe this is a great idea, and I could use it to advance my business venture. Quality is very important in marketing because customers have some knowledge ad perspectives towards products, and if they realize it is not the right quality, they automatically stop buying because they cannot see the quality for their money.

Reference

Bhasin, H. (2020). Marketing Strategy of Apple Inc - Apple Marketing strategy. Retrieved 19 November 2020, from https://www.marketing91.com/marketing-strategy-apple/