Reflection 2 / For WIZARD KIM

Running head: EFFECTS OF INTERNET 1

EFFECTS OF INTERNET 3

Hello All,

The invention of the Internet has brought several alternatives for the customers. The customers can focus on the lowest prices and the highest quality for the product of their preference. The Internet also availed different options for consumers to satisfy their needs. Besides, the customers' purchasing power has been boosted since they can purchase a product that suits their needs and from any part of the world (Jiang, 2019). The Internet has changed the consumer mindset because they never focus on a single market, but they can find the product they need from any part of the globe and different sellers, thus enhancing their choice for the highest quality.

Before the introduction of the Internet, the lives of customers were modest, orderly, and effective. Customers’ thinking has been changed by the introduction of the internet and the globalization has taken course (Brick, 2017). This has changed the way customers think and behave when it comes to making purchasing decisions. With the introduction of the Internet, customers became more knowledgeable about the characteristics of the products, quality, and the various alternatives available in the market, which has increased their choices by making various options available. The invention has availed several tools, which customers can use to compare different options in the market of the Internet. The customers can make more informed purchase decisions.

The Internet has several benefits for customers. To begin with, customers are always updated about new market trends and technology (Laukkanen, 2016). The online platform makes it easier for customers to compare different products and choose the ones that suit their needs. The information regarding a product is clear, transparent, and consistent. There are cheaper options, and customers can easily track their purchases.

Some of the drawbacks associated with shopping online include the inherent risk of compromise of customer information such as credit cards being easily accessible by hackers. There is likelihood that customer privacy is not guaranteed. Costs are not disclosed fully.

Brick, D. J. (2017). How Consumers’ Attitudes Toward Brands are Shaped. In The Routledge Companion to Consumer Behavior, 227-242.

Jiang, L., & Ye, H. (2019). Customer Behavior Analysis in the Environment of" Internet+". In 2nd International Symposium on Social Science and Management Innovation (SSMI 2019).

Laukkanen, T. (2016). Consumer adoption versus rejection decisions in seemingly similar service innovations: The case of the Internet and mobile banking. Journal of Business Research, 69(7), 2432-2439.