term paper B
CSE 170
Nov 2019
Contents.
● Who I am
● Netflix Update
● Netflix Supply Chain
Ming Chao Snapshot ● Information Systems Management (ISM), BS, UC Santa Cruz, 2004
● Master Business Administration, MBA, Santa Clara University, 2010
● Netflix 2018 – Present
● Currently Position – Head of Trade Compliance
● Held various positions in project/program management, auditing, consulting and trade compliance
● Seagate, Netapp, Infinera, Expeditors
Favorite Netflix Shows
Company Snapshot
Netflix available virtually everywhere
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190+ Countries
152M Global Paid Members*
60M US Paid Members*
91M Int’l Paid Members*
*Membership figures (rounded) as of Q2’19.
Los Gatos California Los Angeles California New York New York Washington DC Amsterdam Netherlands London United Kingdom Madrid Spain Mexico City Mexico Mumbai India Paris France São Paulo Brazil Seoul South Korea Singapore Singapore Tokyo Japan Berlin, Germany
Continuing to add members globally Paid Members
Starting Members
Net Additions
Ending Members
Accelerating revenue growth Greater than 11x revenue increase over the past decade
$4.8B Global Streaming Revenue in Q2’19
U.S. International
Building a virtuous cycle
Instagram Followers Before Netflix Launches
Before Launch And helps create stars around the world Who we are
As of April 2019
Instagram Followers After Netflix Launches
And helps create stars around the world Who we are
Available on over 1600 devices
03 GG Nominations 02 GG Wins 10 Oscar Nominations 03 Oscar Wins
We are committed to quality
09 Emmy Nominations 02 Emmy Wins 01 GG Nomination 04 SAG Nominations 01 SAG Win
03 Emmy Nominations 03 GG Nominations 02 GG Wins 03 SAG Nominations
Note: Nominations and results from 2018 SAG Awards, 2019 Golden Globe Awards, 2019 Oscars, and 2019 Primetime Emmy Awards.
01 SAG Nomination 03 Oscar Nominations
16 Emmy Nominations 02 Emmy Wins
05 Emmy Nominations 01 Emmy Win 01 GG Nomination 03 SAG Nominations 01 SAG Win
● 27 Emmy wins for Netflix Originals in 2019, 2nd most of any network ● 118 Emmy nominations for Netflix Originals in 2019, up from 112 in 2018 ● Winner of Best Performance by an Actor in Drama Series and Best Comedy Series in 2019 Golden Globes ● Winner of Best Director, Best Foreign Language Film, and Best Cinematography in 2019 Oscars
02 Emmy Nominations 02 GG Nominations 01 GG Win
Building of a Global Supply Chain
Prep Carrier Transfer
Airport of Export
Airport of Entry
Customs Clearance Deliver
Lifecycle of a Typical Netflix Import / Export Netflix typically assumes all liabilities & responsibilities along the chain.
What is Supply Chain Supply Chain is the management of complex requirements, procedures, and costs of shipping goods between different countries and territories.
Often one of the most neglected and promising functions of an organization because a lot of the work is done behind the scenes with third parties and the opportunities for establishing clear trade routes and cost savings is typically underestimated.
Challenges at Netflix ● Current volume requires regular overtime from International Shipping Specialists ● Over-reliance on third parties without SOP ● Encumbering non-Facilities/logistics Netflix employees to handle complex logistics responsibilities ● Netflix pay whatever carriers and vendors charge us ● Both third party partner-initiated and Netflix-initiated shipments get stuck in customs ● International shipment volume projected to drastically increase within the next two years
What is Trade Compliance? Screening, classifying, valuing, auditing, reporting, and much more!
Multiple agencies and regulations from the origin & destination countries govern international imports and exports
HIGHLIGHTS
✔ Denied Party Screening against government watch lists & sanctions programs.
✔ Classifications including Export Commodity Classification Number (ECCN) for software & hardware. Schedule B (and international HTS equivalents), for everything.
✔ Shipping terms review and negotiation with partners or vendors.
✔ Valuation using WTO-accepted customs values for shipped goods.
✔ Paperwork including licenses, permits, certifications, inspections for certain goods and countries, import tax drawback, reports, customs inquiries.
✔ Control access to restricted technology by foreign nationals from embargoed countries.
The US Custom & Border Protection (CBP) => Regulations for over 40 federal agencies are enforced by the U.S. Border Patrol on U.S. imports and exports.
The US Bureau of Industry & Security (BIS) => Regulations for over 9 categories of technology exports such as nuclear, computer, IT, sensors, lasers, avionics/aerospace, marine.
The US Office of Foreign Assets Control (OFAC) => Enforces economic and trade sanctions. Ensures that U.S.companies do not accidentally do business with sanctioned-countries or “SDNs”. OFAC publishes a list of “Specially Designated Nationals,” individuals, groups, companies, and entities that U.S. persons are prohibited from doing business.
International Agencies:
Key Agencies
Huawei and Trade Tensions