MKT 345- project final
Aramis
WEEK7-GROUPPROJECTTEMPLATE.docMKT 345 Written Assignment 4
Running head: TITLE IN LESS THAN 51 CHARACTERS CAPITALIZED
Team Project – Week Seven
Group #
List all Team Member Names Here
Saint Leo University – MKT345-DL01
Date (optional)
Introduction
Describe the overall contents of this paper and tell the reader what you are going to tell them in this paper. Remember, no blank lines between sections – deliver a tight paper. Choose a physical consumer product only.
Description of Product Chosen
An identification of the industry and product chosen.
Organizations Goals & Business Model
A detailed description of the organization’s goal and current business model.
Target Audience
Identify the key target audience/customers for the company’s key brand. Since the company is likely to have many products in several markets, select one of the most important brands for this company. For example, if you have selected the Coca Cola Corporation, then either regular Coke or Diet Coke would be the most appropriate brand. In this section use cohorts like Millennials, Baby Boomers, or Gen Xers. Tell us what the total market size for the target you have selected. Identify a Primary Target Market and a Secondary Target Market.
Organization’s Competitors
Identify the organization’s main competitors for the selected brand.
Use table format and review the 4Ps and Social Media for TWO competitors against your brand.
You must review competitors in this format – SINGLE LINE SPACING FOR TABLE ONLY
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Criteria for Comparison |
Your BRAND |
Competitor # 1 – name that brand |
Competitor # 2 – name that brand |
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Annual Sales Volume |
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Price - MSRP Range |
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Product Unique Attributes |
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Placement – points of distribution |
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Promotion – where / how do they advertise |
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Other Items of Comparison |
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Evaluation of Current Online Activities
Identify and evaluate the company’s online marketing activities with regard to the selected brand. You should describe and evaluate all social media activities, including videos, blogs, twitter messages, Instagram, gamification activities, Snapcha,t and any other social media tool that the company is using to promote the brand. You also need to evaluate the effectiveness of the company’s overall corporate web site as well as the company’s specific website(s) for the selected brand. Presumably, the company must attempt to improve the brand’s competitive advantage(s) over the competition, while reducing the perceptions of any advantages that the key competitors have over it. You need to assess to what degree the online marketing activities are appropriate in achieving these goals. Put visuals in the APPENDIX if you include them. Put subject headers like this for organization.
Snapchat
Describe your brand’s activity here.
Blogs
Describe your brand’s activity here.
Describe your brand’s activity here.
YouTube Videos
Describe your brand’s activity here.
Describe your brand’s activity here.
Gamification Activities
Describe your brand’s activity here.
Corporate Web site
Describe your brand’s activity here.
Other Activities
Describe your brand’s activity here.
Competitive Advantages
Describe your brand’s activity here.
Competitive Disadvantages
Describe your brand’s activity here.
Overall Analysis of Online Marketing Efforts
Describe your brand’s activity here.
Recommendations for Improvements
Provide recommendations on how the above activities can be improved. Even if some of them are very successful, you are expected to find ways to make them even better. This is where you will show your creativity in applying the key concepts. Among your recommendations (but not limited to these) you should propose improvements: a. to the web sites, b. improvements to current blog that will generate interest and engagement with the brand, c. write a twitter message for the brand (it should generate a lot of retweets) d. describe the content of a YouTube video about the brand that should go viral. Do not use a,b, c, d in this paper.
Web Site Improvements
Provide recommendations
Blog Improvements
Provide recommendations
Twitter Improvements
Provide recommendations
YouTube Video Improvements
Provide recommendations on how you would improve this brand’s presence on YouTube, what are your new ideas?
Conclusion
Your final paragraph should provide a summary of your paper. This reminds the reader of where you took them on your road trip. It is similar to reviewing your photographs after a vacation. There should be no new information included in the conclusion. Remember NO visuals can be included in this paper beyond the table provided – nothing more. If you have a graph or anything you want to add – put it in the Appendix.
References
Appendix
Include a visual from the current web site / screen print – minus 5 points if missing
