Assignment Due 9/27/2020 APA Format

We were assign to create a product/service that does not exist, it does not have to be physical possible. I created a product (technology) that communicates with the human brain practically the frontal lobe to capture data of the last 20 minutes of someone’s deaf. The name of the product is Marco-Lobe. My main goal is to decrease the number of unsolved murder cases in the US. We plan on to partner up with Department of Justice to help solve cases and Microsoft for technology purposes. 

Please ask question if needed 

Prepare a 3-5 page paper covering the points below

· Develop promotion strategy

· Advertising

· PR

· Sales and social media

· Plan a promotions budget

· Explain measures of success that will be used to evaluate

· Explain how IMC will be implemented

· Discuss pricing strategy

Prepare a 2-3 page paper covering the points below

Write an Executive Summary

· Why new product is needed

· How it fits into company strategy

· Why it will be successful