W 6 Response 1 (MS)

Electronic devices are gadgets that can be used at home and in offices. They include mobile phones, computers, iPads, printers, iPods, fans, televisions, DVD players, radios, and washing machines. Different devices are used for various purposes. I intend to sell a product that has no gender biases and has high demand. From the list of the above devices, I, therefore, prefer to sell televisions, different digital screens, radios, laptops, and mobile phones. In the current technological advancement, many people are using digital gadgets for entertainment, conferencing, communication, and commercial purposes. My products do not have age or gender restriction, which makes it suitable for all potential customers. Therefore, I target all people as my customers. In case of age restriction, unless young kids who are under parental or guardian control. For such cases, then the parent or guardian should communicate to the seller to ensure that they are aware that their kid is purchasing a specific product.

The first way I can market my product electronically is by using LED digital billboards. These billboards can display products in either picture, video, or written format (Faisal, 2016). They also have eye-appealing display hence attracting the attention of the potential customers. They can be placed within a city strategically, where there is high traffic. They can also be placed along a highway specifically to areas with junctions, stages or places where traffic are moving a little bit slow to give the potential customers time to see the advertisement. The other way is using social media platforms such as LinkedIn or Instagram. This way, customers can get the prices and products description and their prices through the business’ official account and also make other inquiries in case of any (Mandal, 2017).

Finally, the use of television is another way I can market my product. This method helps to cover a wide range of geographical area, which can assure more potential customers get to know about the products that I offer. 

References:

Faisal, A. (2016). Marketing Strategies in Online/Digital Marketing. Account and Financial Management Journal, 7(3). doi: 10.18535/afmj/v1i8.01

Mandal, P. (2017). Understanding Digital Marketing Strategy. International Journal of Scientific Research and Management, 12(7). doi: 10.18535/ijsrm/v5i6.11