Wk8 DQ - Business Research Methodology

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INTRODUCTION TO RESEARCH METHODS
BUS 605
WEEK 6

DIANE L. WATKINS ED.D.

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READING

  • Business Research Methods
  • Zikmund, Babin, Carr and Griffin
  • Week 6 – Chapters 14 and 15
  • Week 7 – Chapter 16 - 19

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ASSIGNMENTS

  • See Syllabus

MULTIPLE CHOICE SINGLE RESPONSE

  • What color is your vehicle?
  • A. Red
  • B. Green
  • C. White
  • D. Black
  • E. Blue

MULTIPLE CHOICE MULTIPLE RESPONSE

  • What features does your car have? Check all that apply.
  • A. Air conditioning
  • B. Anti-lock breaks
  • C. Navigation
  • D. Rear View Camera
  • E. Lane Assist

RANKING

  • On a scale of 1 – 10, 10 being best, how satisfied are you with the performance of your new vehicle?

LIKERT

  • How happy are you with the service you received from our company?
  • A. Very happy
  • B. Happy
  • C. Neutral
  • D. Not very happy
  • E. Not happy at all

CODING

  • Read Conceptualization to Qualitative Design
  • Read Data Analysis
  • Code Letters from Montana.

CODING

  • https://youtu.be/lYzhgMZii3o