Part C – Strategic Marketing Plan

Part C: Strategic Marketing Plan

Student Name:

MKT 574

University of Phoenix

Date:

Prof. Ismael Hau

Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring

New Target Markets

Determine any new markets for your strategy and describe how you will provide value to each target market.

Marketing Mix for New Target Markets

Determine adaptions for each new target market.

Product
Price
Distribution
Traditional Promotion
Online Promotion

Marketing Implementation

Create the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions.

Marketing Communication Channels

Evaluate the marketing communication channels you will use to reach selected audiences. Include Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel you select. Insert or remove rows as needed.* (Include the reference within the corresponding column in the table).

Channel	Target Market	Advantages	Disadvantages

*(Add a brief summary about what the information in the table means)

Strategic Actions

Develop specific activities required to implement the marketing plan. Identify the person or role who will be responsible for each action , when it will be complete, and what standard or metric indicate that the activity is complete . Insert or remove rows as needed.* (Include the reference within the corresponding column in the table).

Action	Date for Completion	Person/Role Responsible	Standard/Metric

*(Add a brief summary about what the information in the table means)

Monitoring

Develop the measurement to identify how you know you have been successful for each strategic action. Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts. Insert or remove rows as needed.* (Include the reference within the corresponding column in the table).

Action	Target	Person Responsible	Inter-measurement

*(Add a brief summary about what the information in the table means)

References