Business Plan Financials

You must submit both sections as separate files for the completion of this assignment.

Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:

1. Define your company’s target market.

2. Assess your company’s market competition.

. Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.

. Defend your strategy to successfully compete against market leaders in your segment.

3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).

4. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.

· Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.

Section 2: Marketing Budget (MS Excel worksheets template)

Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.

6. Complete the Marketing Budget worksheet for your company.

1. When filling out the “Marketing Budget” worksheet in the Excel spreadsheet:

1. Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.

1. Leave the number at zero (0) for any marketing vehicles you do not intend to use.