Written assignment 3 ( Samsung)

Week 6 Learning Activities.html

WEEK 6

1.    Marketing Channels and Channel Partners

Many products begin selling in a direct channel, from producer directly to the end user. Once upon a time, all marketing was done via a direct channel.  A farmer produced corn, sold it to a neighbor, or he bartered the corn for the neighbor’s wheat. We can still see a direct channel in action when we shop at roadside vegetable stands on our way to the beach. The Internet has resurrected the direct channel, the most compelling example being Dell Computers, which allows a customer to build a computer online, have it assembled to specifications, and then delivered.

Direct channels would be pretty impractical today, and most products now have complex channel systems. These are indirect channels of distribution. The best channel systems are designed with the customer in mind: how to get the right quality good to the end user most efficiently and effectively. 

See how IKEA uses its channels to deliver low-cost furniture to its global customers.