Week 6 International Business Paper

International Business: The New International Venture paper You are the Managing Director of a U.S.-multinational corporation for a new product or service launch that will commence next week. Over the past six weeks, you have collected data and research to support the successful launch of your product or service into one foreign market outside of the United States. Assume that your launch will include the opening of one foreign office with staffing, marketing, and financial needs. Remember to utilize the information you have gathered from your global partner.

Utilize the following parameters to compose your paper and utilize your executive summary from this week’s discussion forum. (For this paper, the executive summary should be in writing.)

For this paper, you must

• Create a company that is expanding internationally. For your company o Provide an executive summary. o Provide a company overview. o Describe the product/service. o State the host country.

• Create an overview of the host country environment utilizing at least two business process analyses, such as a PESTLE, SOAR, SWOT, etcetera.

• Create an overall business strategy for the new venture (all other strategies should align to this strategy).

• Create a marketing strategy for the new venture, including the use of social media.

• Create a financial strategy for the new venture, including the concept of foreign money fluctuations and exchanges.

• Create human resource strategies for the new venture, including a recruitment and selection plan (think about the use of parent-country nationals [PCNs], third-country nationals [TCNs], and host-country nationals [HCNs] in this decision).

• Apply a corporate social responsibility action for the new venture that is specific to the selected host country.

• Utilize visuals in the paper, including charts, graphs, or tables to enhance plan elements.

The New International Venture paper

• must be 10 to 12 double-spaced pages (or 2500 to 3000 words) in length (not including title and references pages) and formatted according APA style

• must include a separate title page with the following in title case: o title of paper in bold font

▪ Space should appear between the title and the rest of the information on the title page.

o student’s name o name of institution o course name and number o instructor’s name o due date

• must utilize academic voice. • must include an introduction and conclusion paragraph.

o Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

• Must use at least 10 business resources including at least four scholarly journal or industry articles in addition to the course text