Marketing Assignment

Prepare a 10–12-slide PowerPoint presentation using the following structure:

· Title: The title of your presentation should include the name of the company and product. It should also suggest a new direction for the product.

· Introduction (1 slide): Include the following:

. An overview of the process you followed to arrive at your recommendations.

. A summary of the background context so your audience will understand the issues you examined in your analyses and the choices made in your recommendations.

· Company Overview (1 slide): Provide a perspective on the company, the marketplace, culture, and key players. Include measures of size, effectiveness, and specifics on market dynamics to enhance the importance of the marketing strategy.

· Product Overview (1 slide): Describe the product, including its uses, the needs it meets from the consumer point of view, and core aspects of the marketing mix. How effective has the current marketing strategy been?

· Current Situation (2–3 slides): Explain the global marketing challenge the company is facing. Summarize the main points from your previous assignments. Focus on the most critical details so that the results of your analyses clearly point to the changes you will recommend.

· Recommendations (3–4 slides): Propose a new marketing strategy that will improve the potential for the product in a global market. Your proposal should highlight the following:

. How your recommendations will increase the market potential for the product.

. Why your recommendations will be more effective than the current strategy.

. How your recommendations consider culture, political climate, and international laws.

. How your recommendations align with company direction.

. Support your recommendations with your analyses, marketing theories, models, and/or principles.

· Conclusion (1 slide): Explain how your recommendations will add value to the company and product brands, and build customer loyalty.

· References (1 slide): Format following APA guidelines.

Additional Requirements

· Include a title slide and reference slide.

· Number of slides: 10–12, not including title slide and reference slide.

· Resources: At least 4. Resources must be formatted according to current APA guidelines. NOTE: Remember that as an MBA learner you have access to a free subscription to The Wall Street Journal (WSJ). Take advantage of that subscription now and do some of your research in the WSJ. Try to include at least one source from the WSJ in your final project. Go to Getting Started or the Resources for access.

· Font: Times New Roman, 12-point.

Resources