1100 words discussion

1.ISS DISC 6: Much has been made of the new Web 2.0 phenomenon, including social networking sites and user-created mash-ups. How does Web 2.0 change security for the Internet? How do secure software development concepts support protecting applications? (250 words with references)

2.Response on the below article with 150 words

Manushi Doshi:

The idea of Web as a platform is introduced in Web 2.0. It represents a social, creative, collaborative and interactive web. Some popular examples of Web 2.0 are YouTube, Facebook, MySpace.com. People can create and share their own content like blogs, videos etc. While there are advantages like improved look and feel of the internet it also comes with security and cyber attack concerns.

Since anyone is allowed to upload content using Web 2.0, there is a high risk of hackers uploading malicious content to this sites. Hackers take advantage of the trust between the visitors/developers and the site owners. As the content uploading and updating process gets more decentralized, the authentication and trust worthiness mechanism is a major consideration. Through Web 2.0 sites, socializing online is a new way to network which gives rise to malware attacks. As a result, there are two categories of threats by social networking sites i.e. technical and social. In terms of technical threat, it means through Web 2.0 millions of people uploads content and at the same time malwares are posted by malicious users on the same sites. In terms of social threat, it means people post their personal information on the social media sites which sometimes result in to phishing attack.

Invisible attacks are created using AJAX queries by the hackers since the code is encrypted in transit using SSL and never revealed on the website. This is due to AJAX can query the hidden web or backend web services. It is not known by the URL filtering solution that which site is malicious since the parameter to activate this malicious AJAX script is unknown. As a result, the attackers can steal the confidential information and insert malicious script in to the host site. Rights to protect user data is also a major concern using Web 2.0. A web site based on the latest programming techniques has greater attack chances since it interacts more with the browser.

There should be some form of vulnerability assessment and testing for the application used in a business environment which processes personal or confidential information. A secure SDLC life cycle ensures that activity like code review and penetration testing be an integral part of development effort. With it in the implementation one should educate themselves and other coworkers regarding the best secure coding methods and security based frameworks.

3.MIS Disc 6: (no less than 300 words for below topic and references must )

 1.  Develop a product service idea.

A. Describe the product/service including the benefits of using the product/service

B. Discuss the potential customers for this product/service

2.  Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each.

4. Respond to the below article with at least 200 words

Sanjusri mittakollu:

The internet technology has become increasingly important to most people, most people in the current world use the internet regularly. Therefore, businesses should strive to maintain high visibility on the web because of the following reasons; it gives the business the competitive advantage; there is always a significant benefit for first movers in any business, those first to market business mostly end up having more share of the company (Kent, 2008). Excellent visibility gives a business protected position in the market. Business should take advantage of the increased number of people using the internet by carving its presence online. The second point is that Visibility increases the targeted traffic, Business experience better conversion figures through pre-qualified traffic. Company visibility on the search engines improves the market position and branding. Credibility and Top-mind –awareness is as a result of a solid performance in the search engines results page (SERP’s).

More people will trust a company that has secured a better brand are found on the first-page organic search under a particular keyword. Another advantage is facilitated responsiveness and measurable control. Marketers can use analytical tools to monitor the website's properties using some specific criteria. The appropriate action for item tinkering preferred by the search engines can be used to derive the information from the matrix, and this improves the performance in the SERPS’s and page rankings. The advantage of split testing, consistent monitoring, and responsive action is that it can protect, predict or improve the positioning of the brand within the SERP’s. Finally, excellent visibility translates to better returns on investment (ROI). Over a given period, the cost of SEO could be negligible especially if marketers earn and maintain a solid ranking. A small investment in the optimization results in huge returns over an extended period.

The idea of how search engines determine the relevance of its results is interesting when a search for a piece of information online, the search engine goes through billions of documents and returns with only the useful information according to the user's query (Gruenbaum, 2015). After determining the relevance, it also ranks it according to the popularity, SEO is primarily meant to influence the importance and the popularity of a website. The search engines have its own primary functions; crawling and building an index and giving the sued the list of ranked site that has more relevance.

The web pages on the internet servers are bound together in a linked structure, the use of the links is to allow “crawlers,” also known as automated robots, and the link connects to billions of documents (Juon, Greiling & Buerkle, 2011). In the past, search engines used to find the pages with the right words simply, but over the years, a better way has been devised to consider hundreds of factors that influence the relevance before displaying the results. Search engines dwell on the underlying assumption that popular site has more credible information than the unpopular sites and this is an assumption is somewhat successful in determining the significance of search results. The search engine manually determines the relevance and the popularity by deploying its mathematical algorithm to sort the relevant results and rank the results in the order of popularity. The key variables in the algorithm are the ranking factors.

Marketing using Search Engine, Email, and marketing through social media are the techniques which we can use to market this product effectively and get global reach electronically.

Marketing using Search Engine.

Search engine marketing is the method of advertising a corporate using ads which appear on search engine results pages. Promoters offer on main words which the users using search engines like Yahoo and Google will enter in search bar when they search anything like things or foods for example, which will give the promoter the chance for their commercials to look in conjunction with results for those search requests (Dou, Lim, Su, Zhou & Cui, 2010). The greatest strength of marketing using the search engine is that it suggests promoter the chance to place their commercials invisible way of interested clients who are equipped to purchase at the accurate instant they are ready to purchase something. The main disadvantage of this type of marketing would be people might ignore the ads or they might feel irritated to see the ads often.

Social Media Marketing

Marketing using social media is a method of web advertising which includes producing and distributing content on social media networks so as to reach advertising and imprinting goals (Tuten & Mintu-Wimsatt, 2018). Marketing using social media like Facebook or Twitter comprises doings like posting status and photo updates, video updates, and other content like memes which attract viewers rendezvous, as well as social media advertising for money. Social media can also help build links that in turn support into SEO efforts.

Email Marketing.

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing (ZHANG, KUMAR & COSGUNER, 2017). However, the term is usually used to refer to:

· Sending emails with the purpose of enhancing the relationship of a merchant with its current  or previous customers and to encourage customer loyalty and repeat business.

· Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.

· Adding advertisements to emails sent by other companies to their customers.

 By using the above three methodologies we can market color changing capability feature of car effectively using electronic media to attain a wide array of customers globally.

5. Respond to the below article with at least 200 words

Thomas Querton:

1. Product Idea:

A.     The product/service would be a software platform for professionals that gathers news specific to their work field. This platform would utilize AI to read through all news platforms to identify industry related news for the professional. When starting to utilize the platform users will be required to complete a questionnaire that will help the AI to determine how to rank the news articles to best benefit the individual user.

B.     The potential customers for this product/service would be professionals in any field. This would include doctors, lawyers,stock brokers, mechanics, small business owners and more. Any working professional who could benefit from reading the news and latest updates on their industry without having to spend hours scouring through multiple news outlets.

 

2. One of the most important ways to market this product electronically will be through search engine marketing utilizing Google AdWords. Search engine marketing involves paying for ads to appear on search engine result pages. The advantages of using SEM include that consumers trust results that show towards the top of search engine results, results are trackable and website traffic is targeted based on the keywords you choose. Disadvantages include the amount of time it can take to see results, the competitiveness of certain keywords and adjusting for algorithms.

Additionally, putting constant effort into maintaining a strong SEO will help to ensure the product stays towards to the top of search result pages generating more traffic towards this product/service. The advantages of SEO include a steady increase in website traffic, showing higher on Google search results, low costs and better ROI. SEO takes time to become an effective marketing method, it is time-consuming to show results and receive ROI.

Social media marketing through platforms can also be extremely effective in generating traffic to this product/service. Social media marketing requires frequent posting which can be time-consuming but social media also holds the potential to reach a wide audience. Social media marketing can be done on a single platform or multiple platforms. For this product/service utilizing Facebook and Twitter would both be beneficial. The costs of social media marketing are often less than the costs of other associated marketing techniques. With social media marketing companies must stay current on algorithm changes which can affect their marketing reach. The clear advantage to social media marketing is a large number of potential customers you can attract. The disadvantages would be the need to constantly stay on top of emerging trends in social media and ensuring consistency in posting.