Healthcare assignment
TO: Supervising Manager
FROM: Finance Officer
SUBJECT: Communications Plan
There are three communication channels for the development of practical and specific to the stakeholders depending on the needs that are addressed based on the ranking in communication planning as per their definitive roles. These communication plans include communication by use of mass media, interpersonal and inter-institutional. Mass media involves advertising, direct mail, and website. There is also communication through, radios, magazines, television, and newspapers. On the other hand, interpersonal and interinstitutional communication are designed based on the locality of the person and thus can be through voice calls, video conferencing calls, email or delivery in hard copy. One on one discussion is also encouraged (Coiera, 2006).
The stakeholders involved include;
· American Public Health Association, APHA
· Minnesota Public Health Association, MPHA
· Minnesota Department of health, MDH
· Mission Improve health, MIH
· Health Insurance Portability and Accountability Act, HIPAA
· Federal Communication Commission, FCC
· Communication Coordinator from the Media House
The ethical consideration that is taken into account include
· Equitable distribution of health services thus a nondiscriminant service delivery
· Community involvement through participatory approaches that ensure social justice through the address of health needs for the marginalized (Hunt, Gogognon, & Ridde, 2014).
The proposed communication plan is as follows:
|
RESPONSIBLE |
MESSAGE |
MEDIUM OF COMMUNICATION |
|
APHA |
· To carry out health impact assessments · To that, all health policies are followed through the HiAPs strategy |
Formal reports Auditing |
|
APHA |
· Ensure collaborations are done with all institutions involved including public awareness and governmental agencies · Put emphasis on health policies · To monitor through carrying out assessments periodically |
Public awareness through advertisements dissemination of catalogs and brochures, Information dissemination at the website Formal assessment of medial institution reports Auditing |
|
MDH |
· Organize, disseminate and coordinate events and action plans through the hiring of facilitators and consultants · Crete affiliation with different partners · Evaluation of strategies that are involved in the implementation · Ensure that all health needs are catered for and thus diversity of services · Collaborates with the public thus help through public awareness and facilitate investments locally · Ensure there is program sustainability |
Creating public events, campaigns Website Charts and pin-ups on hospital information boards Communication to stakeholder through conferences, board meetings, and emails
|
|
MIH |
· Ensure active public participation · Creates a momentum and build on it especially of successful implementation in systems of health policies · Support MDH in the planning, dissemination and equitable health services distribution in the community |
Advertisement in billboards, newspapers, magazines, and television Communication with stakeholders by mail, board meetings Formal reports |
|
HIPAA |
· Set limitation and regulation to govern the · set restrictions or specific requirements for the communication channels in terms of privacy and security · Establishment of national standards that guide health information dissemination, storage, and accessibility |
HIPAA Act of 1966 including the HIPAA Privacy and Security Rule both in hard and soft copy Auditing of hospitals and other health services |
|
FCC |
· Regulate the communication to ensure that accountability in terms of catering to all including the vulnerable such as persons with disability · Help in the development of guidelines that ensure that telecommunication services and products are easily accessible based on Section 255 such as emergency services and access available to all (Strauss, 2007) |
Formal reports Auditing of communication strategies |
|
Communication Coordinator |
· Communication of health services and systems to the public · Ensure that ethical consideration are taken into place during information dissemination · Develop programmer for the target audience and thus a diversity of communication strategies |
Face to face communication Formal reports |
References
Coiera, E. (2006). Communication Systems in Healthcare. Clinical Biochemist Reviews, 27(2), 89–98. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1579411/
Hunt, M. R., Gogognon, P., & Ridde, V. (2014). Ethical considerations related to participation and partnership: an investigation of stakeholders’ perceptions of an action-research project on user fee removal for the poorest in Burkina Faso. BMC Medical Ethics, 15(13). http://doi.org/10.1186/1472-6939-15-13
Strauss, K.P. (2007). F, Access to Telecommunications Technology by Americans with Disabilities: Key Laws and Policies. Institute of Medicine (US) Committee on Disability in America; Field MJ, Jette AM, editors. The Future of Disability in America. Washington (DC): National Academies Press (US). Retrieved from https://www.ncbi.nlm.nih.gov/books/NBK11427/