Business Assignment 2: External and Internal Environments

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 125 Assignment 2: External and Internal Environments

Criteria Unacceptable

Below 60% F

Meets Minimum

Expectations

60-69% D

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.

Weight: 10%

Did not submit or incompletely chose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Did not submit or incompletely assessed how these segments affect the corporation you chose and the industry in which it operates.

Insufficiently chose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Insufficiently assessed how these segments affect the corporation you chose and the industry in which it operates.

Partially chose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Partially assessed how these segments affect the corporation you chose and the industry in which it operates.

Satisfactorily chose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Satisfactorily assessed how these segments affect the corporation you chose and the industry in which it operates.

Thoroughly chose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Thoroughly assessed how these segments affect the corporation you chose and the industry in which it operates.

2. Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past.

Weight: 15%

Did not submit or incompletely chose the two (2) that you estimate are the most significant for the corporation you chose. Did not submit or incompletely evaluated how well the company has addressed these two (2) forces in the recent past.

Insufficiently chose the two (2) that you estimate are the most significant for the corporation you chose. Insufficiently evaluated how well the company has addressed these two (2) forces in the recent past.

Partially chose the two (2) that you estimate are the most significant for the corporation you chose. Partially evaluated how well the company has addressed these two (2) forces in the recent past.

Satisfactorily chose the two (2) that you estimate are the most significant for the corporation you chose. Satisfactorily evaluated how well the company has addressed these two (2) forces in the recent past.

Thoroughly chose the two (2) that you estimate are the most significant for the corporation you chose. Thoroughly evaluated how well the company has addressed these two (2) forces in the recent past.

3. With the same two forces in

Did not submit or incompletely predicted what

Insufficiently predicted what the company

Partially predicted what the

Satisfactorily predicted what the

Thoroughly predicted what the

mind, predict what the company might do to improve its ability to address these forces in the near future

Weight: 15%

the company might do to improve its ability to address these forces in the near future.

might do to improve its ability to address these forces in the near future.

company might do to improve its ability to address these forces in the near future.

company might do to improve its ability to address these forces in the near future.

company might do to improve its ability to address these forces in the near future.

4. Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.

Weight: 15%

Did not submit or incompletely assessed the external threats affecting this corporation and the opportunities available to the corporation. Did not submit or incompletely gave your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Did not justify your answer.

Insufficiently assessed the external threats affecting this corporation and the opportunities available to the corporation. Insufficiently gave your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Insufficiently justified your answer.

Partially assessed the external threats affecting this corporation and the opportunities available to the corporation. Partially gave your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Partially justified your answer.

Satisfactorily assessed the external threats affecting this corporation and the opportunities available to the corporation. Satisfactorily gave your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Satisfactorily justified your answer.

Thoroughly assessed the external threats affecting this corporation and the opportunities available to the corporation. Thoroughly gave your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Thoroughly justified your answer.

5. Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.

Did not submit or incompletely gave your opinion on the corporation's greatest strengths and most significant weaknesses. Did not submit or incompletely chose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Did not submit or

Insufficiently gave your opinion on the corporation's greatest strengths and most significant weaknesses. Insufficiently chose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Insufficiently

Partially gave your opinion on the corporation's greatest strengths and most significant weaknesses. Partially chose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness.

Satisfactorily gave your opinion on the corporation's greatest strengths and most significant weaknesses. Satisfactorily chose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness.

Thoroughly gave your opinion on the corporation's greatest strengths and most significant weaknesses. Thoroughly chose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness.

Weight: 15% incompletely justified your choices.

justified your choices.

Partially justified your choices.

Satisfactorily justified your choices.

Thoroughly justified your choices.

6. Determine the company’s resources, capabilities, and core competencies.

Weight: 15%

Did not submit or incompletely determined the company’s resources, capabilities, and core competencies.

Insufficiently determined the company’s resources, capabilities, and core competencies.

Partially determined the company’s resources, capabilities, and core competencies.

Satisfactorily determined the company’s resources, capabilities, and core competencies.

Thoroughly determined the company’s resources, capabilities, and core competencies.

7. 3 references

Weight: 5%

No references provided

Does not meet the required number of references; all references poor quality choices.

Does not meet the required number of references; some references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

8. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 8 errors present

7-8 errors present

5-6 errors present

3-4 errors present

0-2 errors present