WEEK 6 ASSIGNMENT

WEEK 6 ASSIGNMENT

This week we will study Chapter 17, 18 , 19 (13e and 14e) Direct and online marketing building direct customer relationships; Creating Competitive Strategy  and The Global Marketplace .

Study these chapters and answer the following questions.

1. If competitive intelligent systems are so important, then why do so few smaller companies use them? Describe any component of this system in the company which you are working for.

2. What are the primary differences between private trading exchanges  and public trading exchanges in B2B e-commerce? What are the advantages of each type of exchange?

3. Assume your boss has asked you for your opinion on how your company should enter the Japanese, South Korean, and Vietnamese  markets with a new line of women's athletic shoes. Would you recommend entering with  a standardized marketing mix or an adapted marketing mix? Explain.

This assignment includes a plagiarism checker. Please, check carefully the originality of your submission. Cite external references to support your answers in both within the text and in the references part as mandated by APA style. The instructor will not accept more than 5% of similarity with external sources in the content of the document without being cited; otherwise, your work will be considered invalid. Do not include questions in the document to be ssubmitted, only answers. If you have any question, contact your instructor.

Due Date June 14, 2020 End of Day