Week 6 ‐ Assignment: Assess Key Metrics in Marketing Communications
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Week 6 ‐ Assignment: Assess Key Metrics in Marke�ng Communica�ons
Instructions
In this assignment, you will outline three metrics that are associated with measuring
marketing communications efforts. Some examples of these metrics are outlined in this week’s reading assignment. Be sure you comment on how these specific metrics
ma�er to the services that you will be promoting in your Signature Assignment.
Length: 2‐3 pages, not including title and reference pages
Resources: Include a minimum of 3 scholarly resources to support your assignment.
Your assignment should demonstrate though�ul consideration of the ideas and concepts presented this week. Your response should reflect scholarly writing and current APA standards.
Resources:
Jeffery, M. (2010). Data-driven marketing: The 15 metrics everyone in marketing should know. Hoboken, NJ:Wiley.
McDonald, M., Mouncey, P., & Maklan, S. (2014). Marketing value metrics: A new metrics model to measure marketing effectiveness. Philadelphia
Mintz, O., & Currim, I.S. (2013). What drives managerial use of marketing and financial metrics and does metric use affect performance of Marketing-Mix Activities?
