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Patient Satisfaction
Patient Satisfaction Today • Has become an important buzzword in health
care. • Patients have access to hospital “report card”
patient satisfaction and quality scores. – Ex: Hospital Compare
• Hospital placing high priority for patient satisfaction due to scores being tied to reimbursement rates.
Patient Satisfaction Today
• Patients are better informed. • Patients want to understand their medical
care and be a part of the decision-making process.
• Health care is featured almost daily in the media, increasing patient expectations of the care provided.
How is Patient Satisfaction Measured? • Hospital Consumer Assessment of Healthcare Providers
and Systems (HCAHPS) Survey. • Standardized survey to gather and compare data across
the nation. • 27 questions based on:
– Physician/Nurse/Staff Communication – Hospital Environment – Pain Management – Overall rating – Recommendation of Hospital
• Conducted through mail and/or telephone. • Conducted after patient discharge.
Sample HCAHPS Questionnaire • During this hospital stay, how often did nurses treat you with courtesy and
respect? 1. Never 2. Sometimes 3. Usually 4. Always 5. Non Applicable
• During this hospital stay, how often did doctors treat you with courtesy and respect?
1. Never 2. Sometimes 3. Usually 4. Always 5. Non Applicable • During this hospital stay, how often was the area around your room quiet at night? 1. Never 2. Sometimes 3. Usually 4. Always 5. Non Applicable
• Would you recommend this hospital to your family and friends? 1. Definitely No 2. Probably No 3. Probably Yes 4. Definitely Yes
• Using any number from 0–10, where 0 is worst hospital possible and 10 is the best hospital possible, what number would you use to rate this hospital?
Hospital Compare
Impact of ACA on Patient Satisfaction
• Pay For Performance (P4P). • DRG payments are adjusted based on
performance on HCAHPS (30%) and clinical process measures (70%).
• Patient satisfaction makes up 30% of hospital’s score. – Recommend Hospital – Rate Hospital 9–10
Excellent Patient Satisfaction • Excellent customer satisfaction goes beyond
patient interaction during hospital stay. • Organizations judged on customer service the
instant contact is made with patient or family member (phone, face-to-face, email, etc.).
• Higher patient satisfaction with inpatient care and discharge planning is associated with lower 30-day readmission rates.
» Source: AM J Managed Care, 2011; 17(1): 41-48
Trickle Down Effect of Excellent Service
• Providing excellent service leads to happy patients who are less anxious.
• Less anxious patients are more cooperative, leading to positive results.
Patient Needs • Customer-friendly environment. • Compassionate, caring, and individualized
care. • Respect for privacy. • Cultural sensitivity. • Timely and proper explanations about their
care/treatment. • Involved in decision-making.
Barriers and Facilitators to Patient Engagement
• Patient Barriers: – Fear and uncertainty – Low health literacy – Provider reactions
• Patient Facilitators: – Self-efficacy – Information – Invitations to engage – Provider support
Essential Elements for Building a Strong Foundation
• Leadership strategies. • Strategies for partnering with patients and
families. • Workforce strategies. • Data/use performance improvement.
Leadership Strategies • Celebrate achievement and improvements. • Eliminate/streamline as much as possible. • Patient experience is integrated and aligned
with organizational priorities. • A dedicated champion and structure is in
place to support patient-centered care.
Capitalize on Opportunities to Partner with Patients/Families
• Patients and families are treated as partners at every level.
• The organization seeks input from patients and families on a routine basis from methods other than the HCAHPS survey. – Ex: rounding, patient and family advisors.
Workforce Engagement Strategies
• Restore sense of purpose through: – Recruit members for patient-centered values. – Patient centered care is rewarded and celebrated. – Accountability and incentives support patient-
centered care. – Participation in and brainstorming with patient
experience improvement teams.
Data Use • Hospital-wide and unit-specific targets are set
based on historical data and national benchmarks.
• Staff are provided with tools for easy access to data and support.
• Frequent, regular feedback to staff is provided on performance.
Process Improvement Plan
Strategy
Develop & Test
Strategy
Monitor Strategy
Reassess and
Respond
• Improvement teams and committees are created and adequately resourced.
• Best practices are identified and implemented.
• Strategies are shared across units.
Source: CAHPS Improvement Guide
Examples of Tools Used to Improve Patient Satisfaction
• Compassionate and caring communication through AIDET: – Acknowledging the patient – Introducing yourself – Duration of the conversation – Explain – Thanking the patient
• Constant communication through rounding. • Timely response to call lights. • Providing “service recovery” to reduce anxiety or
dissatisfaction. – Ex: Parking validation, meal tickets, etc.
DUKE UNIVERSITY HOSPITAL Case Study #1
Duke Organization
• 900 beds. • Provides Tertiary and Quaternary care. • Affiliated with Duke University and Duke
University School of Medicine.
Leadership Commitment and Training
• In 2007, Duke established a “Patient Satisfaction University” for directors and managers.
• Training cultural competence due to increasing population of Latino patients.
Balanced Score Card • Leadership bought into idea that all 4 areas
were interconnected.
Best Practices and Problem Solving Methods
• Leadership rounding. • Communication boards in every room. • Low satisfaction scores in clinical unit prompt
action. – Managers pull together process improvement
team. – Use Six Sigma process of DMAIC problem-solving
model. • Define, Measure, Analyze, Improve, Control
Performance Improvement Examples
• Duke Orthopedic Unit – #1 reason for dissatisfaction: Patients not knowing
care plan. – Action plan: Nurses began to systematically inform
patients each morning of their daily schedule (PT, OT, baths, etc.).
– Scores jumped above 90th percentile.
Recognizing and Rewarding High Performance
• Duke regularly rewards units in the highest percentile compared with other academic medical centers.
• Staff nominate individuals who have gone above expectations in: – Demonstrating special, compassionate care. – Making significant difference in patient or family’s
experience.
Results
Lessons Learned • It is important to deploy both organizational
and tactical strategies; not every strategy fits every unit.
• Hospitals must educate staff to access and understand performance data.
• Understand importance of racial diversity and cultural competence.
• Reinforce emphasis of customer satisfaction through rewards and recognition.
THE VALLEY HOSPITAL Case Study #2
Organization
• 415 bed not-for-profit hospital in New Jersey. • 52,400 admissions and 71,200 ED visits. • 4,000 employees and 900 physicians. • Part of Valley Health System.
Hospital Leaders Set the Tone
• Introduced Leadership Institute – 3 x/year bring together hospital leaders, frontline
supervisors, and top executives for 2 days of educational sessions and talks.
– Discuss leader responsibility for reaching and maintaining Valley’s 5 standards: Service, Excellence, Respect, Value, and Ethics.
Measurement and Tracking
• Two groups formed – Measurement team and Patient Satisfaction Council. – Measurement team: meet twice a month to evaluate
and submit trend data to unit managers. – Patient Satisfaction Council monitors and reviews
scores weekly to ensure all problems are identified and addressed.
• Any dip in patient satisfaction scores on a unit leads to unit staff and measurement team working together to implement improvement strategies.
Rounding
• Hourly rounding by frontline nurses. • Daily rounds by nursing manager. • Monthly leadership rounding to ensure staff
has right tools for providing best available care.
• CEO and CFO rounding every morning to meet with staff and visit patients.
Policy and Practice Changes
• Comprehensive Noise Reduction Campaign introduced.
• Placing associates from business office at the call bell desk during shift changes to watch for calls and notify nurses.
Staff Recognition
• CEO notes. • Annual recognition dinners. • Financial incentives if patient satisfaction and
financial targets are met.
Results
Employee Satisfaction
- Patient Satisfaction
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