PJM Needs Assessment Integration
PJM 6620 - Week 6: Needs Assessment Integration: Individal Assignment
Overview and Rationale
In order to demonstrate proficiency with the content in this course we will complete a number of different assignments to validate your learning – and allow you to implement relevant practices a real-world setting.
Course Learning Outcomes
• Apply design thinking to analyze customer needs to ensure the solution meets that need • Engage journey mapping to understand the customer journey and its pain points in order to focus on the problem or
opportunity • Implement data visualization techniques to unlock stakeholder expectations • Invent potential solutions through the analysis provided by design thinking, journey mapping and data visualization
techniques Week 6 Learning Objectives:
• Integrate design thinking, journey mapping and data visualization to project needs assessment • Facilitate project decision making using design thinking, journey mapping and data visualization results • Align business analysis work to strategic foresight • Use design thinking, journey mapping and data visualization as a digital transformation tools
Essential Components
This individual assignment provides you the opportunity integrate our work this term to the business analysis needs assessment process. Consider the Needs Assessment work completed in PJM 6610 (Template is attached).
For this assignment, explain how Design Thinking, Data Visualization, and Journey Mapping would be used to complete the needs assessment template. Create an infographic to explain the following Your assignment should include:
• For each section of the template, which of our term topics could be applied - Design Thinking, Data Visualization, and Journey Mapping?
• How would each be used to conduct that part of the needs assessment and what is the value added?
An Assignment Link and Turnitin Link for submission is included in Week 1.
Assignment Rubric
Category Above Standard Meets Standards Approaching Standards Below Standards Not
Evident Assignment requirements (70%)
Goes well above the requirements of the assignment. Provides new information, tools, and/or techniques
Goes above the minimum requirements of the assignment
Meets minimum assignment requirements
Meets some assignment requirements
Does not meet the requirements of the assignment.
Critical Thinking (15%)
Professional insights into depth and breadth of assignment - goes WELL beyond assignment requirements to
Comprehensive explanation of the issue; exploration of expert viewpoints and use of evidence to inform interpretation
Includes an explanation of the issue; exploration of expert viewpoints and use of evidence to inform interpretation and
Includes a general explanation of the issue but is vague or is not clearly linked to the identified risks; includes some
Does not explain the issue; does not explore expert viewpoints or use evidence to inform interpretation and analysis; does not
explore risks and/or relevant new techniques.
and analysis; thorough evaluation of the context (historical, ethical, cultural, environmental or circumstantial settings), and self and others’ assumptions and perspectives when stating a position; well- informed conclusions based on methodically prioritized evidence and perspectives.
analysis; includes an evaluation of the context (historical, ethical, cultural, environmental or circumstantial settings), and self and others’ assumptions and perspectives when stating a position; conclusions are based on methodically prioritized evidence and perspectives.
exploration of expert viewpoints and use of evidence to inform interpretation and analysis; includes a general evaluation of the context (historical, ethical, cultural, environmental or circumstantial settings), and self and others’ assumptions and perspectives when stating a position, but lack specificity; conclusions are based on prioritized evidence and perspectives.
provide an evaluation of the context (historical, ethical, cultural, environmental or circumstantial settings), and self and others’ assumptions and perspectives when stating a position; conclusions are not based on prioritized evidence and perspectives.
Communication (10%) (includes grammar and clarity)
Goes well beyond assignment requirements to communicate information in a precise, insightful and professional manner.
Assignment is well organized, and the format can be followed. It is evident to reader what is contained in each section of the report. High quality grammar. No misspellings.
Assignment is organized, and the format can be followed. It is evident to reader what is contained in each section of the report. High quality grammar. No misspellings.
Assignment is well organized, and the format can be followed. It is evident to reader what is contained in each section of the report. Good quality grammar. Minor misspellings.
Assignment is not organized. It is not evident to reader what is contained in each section of report. Low quality grammar, misspellings.
Formatting (5%)
Virtually no errors in formatting, citations, or references.
Rare errors in formatting, citations, or references.
Some errors in formatting, citations, or references.
Multiple errors in formatting, citations, or references.
Does not submit assignment materials in APA 6 format.
NOTE: Gross failure to provide PROPER citations and references – particularly with regard to direct quotes – will result in sanctions as outlined in the academic honesty policy