Role and Impact of Social Media in PR
gysgtclarke
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Individual Assignment: Role and Impact of Social Media in PR
Purpose of Assignment
The Purpose of the first assignment is to understand the important role social media plays in public relations today. Social media can make or break reputations. Many celebrities, including people campaigning for office have mastered social media in terms of promoting their brands. This assignment will examine how social media has become so influential for many celebrities.
Resources Required
The Practice of Public Relations, Ch. 10.
Grading Guide
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Content |
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Partially Met |
Not Met |
Comments: |
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The student answers the three questions at the end of the case study by incorporating them into the paper. |
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The student describes what PR recommendations they would have for Taylor Swift if they were her Public Relations Consultant. |
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The student incorporates principles of public relations to support recommendations made. |
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The paper is 700 to 1,050 words in length. |
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The student uses two outside references. |
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Total Available |
Total Earned |
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7 |
#/7 |
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Writing Guidelines |
Met |
Partially Met |
Not Met |
Comments: |
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The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
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Intellectual property is recognized with in-text citations and a reference page. |
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Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. |
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Sentences are complete, clear, and concise. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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Total Available |
Total Earned |
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3 |
#/3 |
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Assignment Total |
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10 |
#/10 |
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Additional comments:
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