Brainstorming 5

· Provide a draft response to Rockfish that covers the following points:

· Identify and discuss how the problems in the scenario would, if handled by a KM manager, create value for the company instead of a loss. Ensure you fully address each of the KM issues identified at the retirement party.

· Explain why failure to capture tacit knowledge will cost GDD money now and in the future.

· Explain how tacit knowledge affects culture and employee performance (refer to Helmut from week three in this instance)

· Suggest at least four reasons that retaining and capturing tacit knowledge will benefit the company not just in with these issues but in other ways.

· Explain how technology can help collect tacit knowledge and store explicit knowledge.

· Use persuasive language to make your points.

· Demonstrate creativity in the development of the PPT itself to capture the viewers' interest and to create a smooth transition of the material.

· You must use course material to support your responses and APA in-text citations with a reference list.