Week 5 Project

Week 5

Hello Class, the first thing I wanted to write is what an enjoyable experience the past five weeks have been for me. I have really enjoyed working with all of you. We have a week left of class and Week 5 is going to discuss Promotion. How are you going to make your Product or Service Stick Out?  We talk about Integrated Marketing Communication and the Promotion Mix.  Other topics include Sales Promotion, Outside Consultants, Implementation, Budgeting, and Evaluation.

You will pick a product you are loyal to and analyze how their website portrays their brand and post your thoughts in the Discussion Thread.  Keep up the good participation! There is also the 2nd Final Project Assignment.  The class as a whole did an excellent job with the first round of Final Project papers.  Keep digging deep and giving as many details as possible.  This paper asks you to outline your Pricing, Distribution, Implementation, and Promotion Strategy. Make sure you submit an Excel Sheet with your paper. We are getting towards the end of the course, don't quit now!