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Market Research

Willie Collins

AMU

1 July 2020

1

Charlestown, West Virginia

A city found in Jefferson county

Was established in 1787

Established by Charles Washington

It is in the United States of America

Charles Town is a city that is in Jefferson County, United States of America. The city was established in the year 1787 by Charles Washington. The city is in the United States of America.

2

Demographic information

As at 2018, the population of the town was 6,064

76% of the population is made up of whites, 13% the African Americans 2.1% Asians and the remaining is made up of other races.

The average age of people in the city is 35.5 years (Jordan et Al,2017)

In the year 2018, the population of the city was 6.064 and that clearly shows that that population has been rising over the past few years. Majority of the people are whites and African Americans. The average age of the people living in that city is 35.5 years.

3

Cont,

The town is located in lower Shenandoah Valley with total area of 5.81 square miles

The religion that is practiced by majority of people in the town is Christianity.

The city has more males than females

The city is located in Shenandoah valley and occupies a total of 5.81 sq mi. The city is 75 Miles west of Baltimore and 73 miles Northwest of Washington DC. Majority of the occupants of the city are Christians. The city has fewer females than males.

4

Cont,

The city has a lot of schools meaning that people are averagely educated (Nichols &Gardner, 2017).

Many people are employed and those living below the minimum standards are less that 13%

The average per capita income of the city is $18,104

The city has very many schools and that insinuates that the majority of the people living in the city have elementary level education. This hence has made many people to be employed and those that are living below the poverty line are less than 13%. The average per capita income for the people living in the city is $18,104.

5

Cont,

89% of people living in the city speak English while the remaining 11% speak other languages

The population of the town has a great interest on sports activities ever since

The town has been having best baseball players for the longest time ever

The language that is commonly spoken by people in the city is English language. Ever since, the city has been known for its interest in sports activities like; baseball, basketball, football, wrestling, soccer, field hockey, volleyball and soft ball.

6

Cont,

The city is governed by a mayor and the city manager

They are voted in by the people

Type of government is democratic.

The city is governed by a mayor and the city manager who are voted in by the people. Democracy is practiced in the city such that it is for the people, by the people and of the people.

7

Competing Forms of Entertainment

Concerts

Comedy

Casino

These three forms of entertainment are the major competing forms of entertainment. Many people usually prefer to go and watch comedy shows and concerts or even participating in casino games in stead of watching sporting activities like the basket ball. For instance, the event concert at Hollywood casino offers opportunity to almost 1200people to go and watch the concerts and hence, many would refer to watch the concerts instead of sports.

8

Cont,

The professional sports team

Professional footballers

Football clubs

The professional sports teams such as the footballers in the football club brings competition because many people are their fans and whenever they are playing, people who are fans prefer to go and watch them and that makes them to not like the local sporting activities.

9

Cont,

Hollywood casinos

Theatre companies

Jefferson county museum

These three are also competing forms of entertainment in the City (Morten, 2018). Many people spend most of their times watching the shows and concerts that are organized by the Hollywood casinos because they find it more interesting and entertaining than the sporting activities. Additionally, many people prefer spending their times on museums and watching shows that are organized by the theatre companies.

10

summary

Charles Town is located in Jefferson County in the United States of America

The city is dominated by the whites

English is the most common language that is spoken in the city

Apart from sporting activities, other forms of entertainment includes; theatre shows, holly wood casino shows and horse shows.

References

Moten, M. (2018, May 21). Professional sports marketing. University Wire Retrieved from https://search-proquest-com.ezproxy2.apus.edu/docview/2042326359?accountid=8289

Nichols, B. S., & Gardner, J. (2017). Corporate Reputation and Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals. Sport Marketing Quarterly, 26(3), 168–175.

Jordan, T., Upright, P., & Forsythe, S. A. (2017). Social Media and Relationship Marketing in Community Sport. KAHPERD Journal, 55(1), 8–19.

Brison, N. T., Byon, K. K., & Baker,Thomas A., I.,II. (2016). To tweet or not to tweet: The effects of social media endorsements on unfamiliar sport brands and athlete endorsers. Innovation : Management, Policy & Practice, 18(3), 309-326. doi:http://dx.doi.org.ezproxy2.apus.edu/10.1080/14479338.2016.1237304