Apply: Marketing Lemonade Presentation
cbyb6
Week5MarketingLemonadePresentation.pptx
Paradise Lemonade
Natural Organic Drinks
Presentation
Here at Paradise Lemonade we offer a fresh twist to our all-natural organic lemonade. We use only the best hand-picked lemons with a twist of added vitamins and electrolytes to give you not only the best lemonade but also the healthiest choice of lemonade. Our product has the same great taste, but with the extra health benefit. We are not just another lemonade company; we are the future of lemonade.
Mission Statement
Our company strives to provide a drink that kids will love, and parents will be proud to give their kids. With many competitors pushing for the same consumer base, we strive to set ourselves apart. Many other beverage companies provide drinks that may be convenient but are packed to the brim with sugar and other detrimental ingredients.
Here at Paradise Lemonade, we are proud to be part of the healthy beverage industry. Our company strives to provide a drink that kids will love, and parents will be proud to give their kids. With many competitors pushing for the same consumer base, we strive to set ourselves apart. Many other beverage companies provide drinks that may be convenient but are packed to the brim with sugar and other detrimental ingredients. We want to put a new spin on the drink industry, by creating a lemonade that is both delicious as well as healthy.
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Target Market Groups
Segmentation Criteria Used in Identification
Direct Competition and our companies positioning
Pricing of our product and how it competes with other companies
Advertising Ventures one or two slides
Public relations and Event Marketing One or two slides
Erin M
Traditional digital marketing
Erin M.
Direct marketing one or two slides
Coupons or Deals
Contests or Sweepstakes
Explanation of socially conscious organization and will be involved with local social endeavors should be at least two slides
Joey V
socially conscious organization and will be involved with local social endeavors slide two
Joey V
global market expantion one or two slides
promotional methods that could be used to market your lemonade globally one or two slides
ethical or moral issues you may encounter in developing and utilizing the various forms of sales promotion
Ethical and moral values that Paradise Lemonade uses
This would be from the work sheet under Mission and Values. And differences from other organizations
Conclusion
References
