Social, Ethical and Legal Implications

Marketing Communication and Brand Strategy

The paper is an evaluation of Apple Inc.’s retention, brand, and vision. The data provided verify that Apple Inc. is an organization that lingers to develop and offer the anticipated technology. Apple Inc. creates products, which are loved by numerous people in both the international and local markets. The Apple iPhone is a product, which Apple company retails on the market and reaches aimed customers across numerous parts. Comment by T: wording

Marketing Communication

Situational Analysis

Vision

Apple Inc. is an organization, which concentrates its vision on invention and the advanced sophistication of the models of its products, which are extremely loved by its customers. The vision of Apple Inc. has always been to be a victorious organization (Rowland, 2017). A vision statement ought to be significant, positive. The effect of vision statements on an individual, team, as well as the organizational performance, should be reported in the vision statement (Kirkpatrick, 2017). Besides, after going through Apple’s vision statement, the company has a strong and optimistic statement, which displays the enthusiasm the heads of the organization have for their firm, persons, as well as products.

Market Segments

Apple Inc. makes use of a variety of dissection to sell their goods, precisely, iPhones. Several sections Apple Inc. utilizes consist of psychographics, behavioral, demographic, and geographic. Classifications that fall under these sections comprise regions, genders, lifestyles, and ages. Therefore, dissections are utilized to sell iPhones as well as the attributes, which come with operating systems, iTunes, along with the accessories that come with it (Dudovskiy, 2017). With the company steadily launching new products with the latest technology, they have effectively been able to enter an already packed market regarding phones and the additional products, which are obtainable from Apple Inc. as well as the competitors that keep them a leader in the industry. Comment by T: wording Comment by T: wording

Product

Creating a Brand Image

Apple has been gratified to not only be a brand but also own a brand personality. Apple has been fruitful in producing its brand personality by keeping its appliance manageable and easy to use and comprehend the lines. Currently, almost everybody has a mobile phone, and it has developed to be an ordinary lifestyle of several people worldwide; actually, a majority of persons could not even envision leaving their households or make a move without their phones (Rahaman et al., 2017). The company has been extremely fruitful in generating their brand image, which individuals globally will only purchase Apple products, exactly, the iPhone and its accessories. Comment by T: product

Maintaining Brand Image

To uphold Apple’s brand image, they ought to maintain a benefit with all the rivalry. The vital stage, which was used to uphold the brand image of the company’s products viewed long-ago was for the firm to disdain any product, which did not abide by their vision of simplicity like the Macintosh. Furthermore, Apple Inc. developed a move to follow this vision and created merchandise, which helped in upholding its brand image like the iPhone. When maintaining and advancing their brand image, the company followed its vision concerning adding features such as iTunes and the Apple store.

Branding Concerns

Apple Inc. has perceived some concerns about branding, which should be evaluated by the company. The robust American dollar shook the foreign market, hence making Apple manufacture the product to be more looked-for in all markets. Likewise, product growth has not showcased adequate variations in technology, which makes customers wish to spend the cash to advance their devices. The firm has had the chance to address the branding worries by creating a move to concentrate more on the needs of the consumers. Apple is continuously using hardware advancements for the gadgets the clients already have in addition to operating on creating the technology provided with their new iPhone looked for by customers (“Marketing Week,” 2017). Comment by T: wording

Customer Loyalty and Retention

Apple Inc. has performed well in gaining as well as maintaining retention and loyalty that the latest surveys presented a 99% customer gratification score. The organization has formed changes in the past, which assisted them in being effective regarding retention and loyalty. The most prevalent change was viewed when Apple Inc. launched the iPhone phone. Comment by T: Is this satisfaction?

Conclusion

Apple Inc. is an active company with a track that highlights that they will remain at the top. The organization’s vision is to be simple and satisfy their customers. Its brand is sought out by many persons worldwide, and this displays no gestures of change. Besides, its products are extremely efficacious in the industry, and they remain in gaining loyalty concerning their purchases and following of their products.

References