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WEEK5FORUM.docxWEEK 5 FORUM
This week we're discussing core products and product extensions. There is a great deal of controversy over certain sports mascots and team names. For example some people have issues with using Native American names for mascots or team names. Examples include the Washington Redskins, the Chicago Blackhawks, the Cleveland Indians (who have committed to phasing out Chief Wahoo) or the Kansas City Chiefs? Others may have issues with names such as the Titans, Spartans, Trojans or Crusaders? This also includes gender issues in names such as the Warriors and the Lady Warriors? Please share your thoughts on the following:
· Discuss whether you feel the names of sports teams or mascots is an ethical issue for sport marketers to address.
· Should sports leagues have the ability to force teams to change their name if it is offensive to some of their fans? Why or why not?
· What are your thoughts about this controversial issue? Should some sports teams consider changing their team names and/or mascots?
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