The purpose of this assignment is to create infographics and use data visualization to effectively display data and present the results of your business analyses. You will assess effective ways to display and express data to maximize clarity and impact.

March 18th,2019

Data Analytics is a field in which the data is processed in order to extract some insights from the data in order to make the data usable for the Human being after applying different techniques and mechanisms on the raw data. Data analytics can be used for various purposes and the set of data selected for analysis depends upon the purpose and availability of the data. This report will discuss the data analytics results in Coca Cola Company bottling section. Coca Cola Company is a multinational business company that has retail stores and offices in almost every corner of the world. The company is a business giant dealing with the manufacture and distribution of soft drinks.

Coca Cola monitors its self-service machines to collect data on the flavors that are on high demand and most preferred by consumers. Social media is another source of information for Coca Cola. They use these platforms to get feedback regarding their customers and release appropriate information that does not offend anyone. Most consumers base their purchasing decisions on the information they get from these platforms hence Coca Cola analyzes these platforms to find out what information people are attaching to their photos through computer vision. Coca-cola uses google analytics to gather information on audiences who have accessed their websites to seek information.

Coca-cola advertising records show that the company is the most popular producers of soft drinks. The use of a common logo, designs, and brand image has expanded its international popularity. The company advertises through various channels after analyzing their data. Some of their target markets get the information via the social media where the company has over 7 million followers, marketing directly to consumers, web-based media where their ads are added to customers who have seemed interested in the same, and promotions. From the analysis of the target market, the optimum customers can be obtained if the marketing strategies are used accordingly.

Despite all these appealing examples, the company has faults such as insufficient visualization of their operations. There is a need for the company to have a good visualization system in place to help in monitoring and analyzing their business operations (He & Tang, 2012). Some of the challenges and risks that Coca-Cola faces are management identifying the demand to focus on their nonalcoholic commercial beverages segment in their company. Here you see where sales dropped due to complaints of obesity from sugar in products

Under this task, the analysis of the Coca Cola company will be information and data collected from their websites. There is a need to analyze all the information based on their geographical locations and by so doing; the company will get to prioritize their ways of operations. It is under this idea that there is a need to understand the regions that the company excels more as well as the region where the company must increase their investments to gain dominance.

The company has their annual reports and progresses as per their regions in their websites and are available for public use (He & Tang, 2012). Given the nature of the regions where the company has branches, retails and stores it is possible to see that there are areas under which the performs best whereas some regions do not have the ideal dominance. The company also collects their data from Product codes, Social Media, Al Powered vending machines, salesforce Al technology scanning known as Einstein, and collecting data from partnering with Disney.

According to the annual records, the company has in their website; there are regions where the company is experiencing consistent profits, whereas there are other regions where there have been recurring losses. It is under these findings that the company needs to restructure their operations to improve their dominance, more so in areas where they have less dominance (He & Tang, 2012). The regions stated shows how the company progresses, but the unsuccessful part is that there are areas where the operations are not consistent hence making it unclear for the company to settle their business strategy and operations.

The company should ensure that they carry out comprehensive analysis on the regions and the volume of investments. For the regions with low profit turnout, the company can decide to re-strategize their operations, abandon their stores or increase their investments. The strategies and options that the company can adopt should be proportional to the amounts available and the objectives that the company has in such areas. The company should utilize their dominance in the regions where they are making more profits as a way of compensation for those regions where they are incurring losses. The company should further deploy software with the mind that there are threats and vulnerabilities that may affect their operations (Gupta, 2011).

The increase in the use of technologies in companies, parastatals and even in learning institutions has seen the rise in cybercrimes and cybercriminals. The activities of these cybercriminals keep getting more sophisticated with each passing day, and as such, the security of data needs a lot of enhancements. The criminals are finding all ways possible to circumvent security measures set by the users of technology with the aim of gaining access to sensitive personal and company data. Thus, the company should secure their systems and their IT infrastructure as a way of ensuring that their data are safe and accurate.

The first move should be that the Coca Cola Company should adopt software and systems that will help them in understanding their performances in the regions as well as visualization system that can help in understanding the trends in the region. It is the need for sophisticated systems that will allow the company to focus in the regions of interest as well as the areas where they need to terminate their operations or change their business strategies (Gupta, 2011). The main aim is to ensure that they have dominance in the regions as well as established customer bases for them to know what is appropriate for their investments.

Conclusion

The data analytics clearly shows the trends that the company has in the stated regions and as such, basing on the findings, the company has the task of visualizing the exact means that they must use in addressing the regions where they have deficiencies. The company must use in prioritizing their investments and even move ahead in delivering as per the company’s projected profits. The need to invest in the regions with low dominance should be the driving factors into determining the exact regions that the company must increase their concentrations

Reference

https://www.churchillfrank.com/blog/disney-coca-cola-big-data-customer-experience/

https://www.coca-cola.com/

Gupta, S. (2011). MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company. Gfk Marketing Intelligence Review, 3(1), 58-64. doi: 10.2478/gfkmir-2014-0056

He, X., & Tang, L. (2012). Exploration on Building of Visualization Platform to Innovate Business Operation Pattern of Supply Chain Finance. Physics Procedia, 33, 1886-1893. doi: 10.1016/j.phpro.2012.05.298

7 Ways Coca-Cola Uses AI and Big Data – Nanalyze: https://www.nanalyze.com/2018/01/coca-cola-artificial-intelligence-big-data/